6 Stats to Know When Selling Hybrid IT Services
The research shows that due to influences such as customer demand and cost-effectiveness, hybrid IT is becoming the standard among enterprises, but CTOs and CIOs are taking various routes to get there.
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“With data and processes shifting across multiple cloud and non-cloud environments, a new approach to management is called for. IT managers are under tremendous pressure to seek new ways to manage and secure multiple IT environments in an effective manner,” said Dimension Data Group CEO, Jason Goodall. “Automation is important because it helps reduce the operating costs, as well as the pain caused by the growing complexity of business processes and management tasks. It is simply no longer appropriate or cost-effective for these tasks to be done manually.”
What motivates IT managers to consider using the cloud? Forty-three percent cite customer demand both for more features and faster provisioning. Another 41 percent is running out of room in the data center, and 30 percent say they’re trying to reduce IT costs.
Where are organizations hosting what? It turns out that processes such as email, unified collaboration and productivity comprise a good chunk of on-premise private cloud usage—66 percent of respondents said they keep collaboration applications on-prem. Naturally, processes that consume vast amounts of compute power or memory, such as data analytics, web and media, make up the core workloads for public cloud deployments.
Of those IT managers who haven’t migrated yet, what’s holding them back? That is, what are your strongest selling points? If you’ve been smart and invested in security services, you have an edge when selling to these organizations. Fifty-five percent of those surveyed cite security as their top concern. Cost follows close behind at 52 percent.
IT managers everywhere are looking for ways to cut costs as their budgets shrink more and more every year. Automation goes a long way toward reducing operating costs and helping businesses scale. The survey shows that only 25 percent of organizations use solutions from channel partners, highlighting a major opportunity for service providers.
So where are IT managers spending their cloud-allocated money in the channel? To date, most of their dollars have gone to refreshing technology or modernizing processes. But in the next year, many said their spend would go toward training or cloud assessment and enablement services.
Are you hitting the marks when it comes to the services you’re providing for your customers? The survey asked IT managers what they expect from their service providers that will add real business value to the enterprise. Support services top the list, with readily available technical experts, phone-based support and live chat coming in the first three spots.
Are you hitting the marks when it comes to the services you’re providing for your customers? The survey asked IT managers what they expect from their service providers that will add real business value to the enterprise. Support services top the list, with readily available technical experts, phone-based support and live chat coming in the first three spots.
New research from analyst firm 451 and Dimension Data sheds some light on IT leaders’ plans for today’s most transformative technologies. The report, Success Factors for Managing Hybrid IT, examined what more than 1,500 large enterprises think about tech such as software-defined networking (SDN), network functions virtualization, containers and the cloud.
The research shows that due to influences such as customer demand and cost-effectiveness, hybrid IT is becoming the standard among enterprises, but CTOs and CIOs are taking various routes to get there. What’s more, a significant number of those surveyed consider deploying a hybrid IT platform one of their biggest challenges.
Kelly Morgan, Research Vice President of Services at 451 Research, says managed services have become a key component of service delivery across a range of infrastructure and application products. “Service providers that can offer a comprehensive portfolio of managed services across the broadest set of infrastructure options are well positioned to meet the full set of enterprise cloud requirements,” said Morgan.
In other words, partners are perfectly poised to help alleviate those challenges giving so many IT departments headaches. Click through to see the top takeaways from the report, and maybe learn about a couple of pain points you can use in your sales efforts.
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