7 Tips for Marketing Your Cloud Services Effectively
What does it take to market your cloud services effectively? Here are seven tips to help cloud services providers (CSPs) promote their services to the right audience consistently.
![What does it take to market your cloud services effectively Here are seven tips to help cloud services providers CSPs What does it take to market your cloud services effectively Here are seven tips to help cloud services providers CSPs](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt665f35269129846c/652469c1e3333de9f73c868d/Cloud_Computing_2_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
What does it take to market your cloud services effectively? Here are seven tips to help cloud services providers (CSPs) promote their services to the right audience consistently.
What does it take to market your cloud services effectively? Here are seven tips to help cloud services providers (CSPs) promote their services to the right audience consistently.
A recent Dell (DELL) survey of 1,302 business and IT decision-makers revealed security concerns are limiting the adoption of cloud and mobility solutions throughout many organizations worldwide. However, CSPs can tailor their marketing efforts to address organizations' cloud security concerns and other cloud challenges. By doing so, CSPs can explain how they are able to help organizations overcome these difficulties.
What are your customers looking for in cloud services? With buyer personas, CSPs can define their market segments and better understand how to promote their offerings to them. These personas also can help CSPs define the customer journey and design and deploy marketing materials to guide customers along this journey.
Does your website content provide value to visitors? It is paramount to create engaging, easy-to-understand web content. Stuart Crawford, CEO at IT services marketing firm Ulistic, noted services providers should focus on creating exciting headlines and informative articles that will garner attention across social networks: "It's crucial to attract social media followers to click on a link, or to ensure your work is optimized for search engine results – otherwise, your content is basically invisible."
Want to promote cloud services to small and medium-sized business (SMB) and enterprise customers alike? Bundling services may help a CSP offer pricing that is simple to understand. By promoting its bundled services, a CSP can provide customers with upfront pricing that may make it easier for them to manage their IT costs.
Face-to-face interactions are exceedingly valuable, and having the ability to network with customers can help a CSP bolster its marketing efforts. Many cloud computing conferences are on the docket this year, and attending these events may empower a CSP to extend its reach.
A CSP's employees must become experts about a services provider's offerings. As such, educating and training these employees is key. With the right tutorials in place, employees will be able to respond to customers' questions or concerns at any time.
Are your marketing campaigns effective? A CSP can find out if it deploys marketing analytics tools. Evaluating sales conversions and collecting customer feedback from online polls and surveys can provide a CSP with actionable insights it can use to improve its marketing efforts.
Are your marketing campaigns effective? A CSP can find out if it deploys marketing analytics tools. Evaluating sales conversions and collecting customer feedback from online polls and surveys can provide a CSP with actionable insights it can use to improve its marketing efforts.
How do you market your business? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].
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