Capriza Launches Partner Program to Accelerate Digital Transformation

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Enterprise mobility company Capriza has unveiled its new global partner program, a rapidly growing community of more than 30 partners that can offer their customers a wide variety of enterprise mobility offerings by using the Capriza platform.

The Capriza Partner Program allows customers to maximize the value of their mobility initiatives by combining the company’s “expertise in enterprise mobility with the partners’ deep domain expertise and broad delivery capabilities,” the company said. The strategic partners work in tandem with Capriza to execute on joint go-to-market activities, and collaborate on product and services strategy.

Capriza’s Aharon Weiner

Aharon Weiner, Capriza’s head of business development, tells Channel Partners his company has been working with partners since the “early days to leverage their expertise in industries, business functions and enterprise applications.” The program encompasses “all our learnings to make an effective and scalable program that accelerates transformation and maximizes value for our joint customers and makes our partners successful,” he said.

“Capriza has great traction in the market with our customers,” he said. “Partners, by the virtue of their unique individual businesses, have developed deeper knowledge of different industries, business processes, and details of the enterprise applications prevalent in the segment. That expertise is perfect for applying Capriza’s enterprise mobility solutions in a way that delivers the best fit (for) the customer’s unique needs and delivers the most value. Partnering enables us to jointly offer our customers greater value all coming from one place.”

The regional program allows partners to resell or package Capriza’s platform with their own offerings, and provide services such as implementation or consulting. These partners include VARs and SIs focused on specific applications, lines of business, or industries, including financial services, transportation/logistics and automotive.

“Capriza’s unique approach is the biggest thing that helps create new opportunities and expand existing opportunities of our partners,” Weiner said. “Specifically, since Capriza requires no upgrades or APIs in the source applications, the partner now has an enormous total addressable market that includes all of the popular on-prem and cloud enterprise applications, in addition to those custom, in-house applications that you find in every enterprise. This works well for the prospects as well as it extends the life of their existing investments while allowing them to innovate with mobility and extend their back office systems to more users.”

One of the goals of the new program is to attract new partners, he said.

“At the same time, however, unlike other companies, our goal is not to have thousands of partners just for the sake of building a program because that only creates confusion for our customers,” Weiner said. “We want to attract partners which offer strategic insights and benefits to our customer base to help solve their enterprise mobility needs, and we want all of our partners to be successful and generate lots of business together with us.”

More than 1 million users from 150 global enterprises currently use Capriza.

“With Capriza, our customers can literally build mobile apps in weeks,” said Dan Barford, vice president of Terillium, an Oracle consulting company. “The platform is easy to use and allows companies to manage and distribute all their mobile experiences from a single access point. The rapid deployment available through Capriza will be a game-changer for many of our customers, and we are excited to offer this solution to them.”