Cloud News Roundup: New Relic Lures 2 New Execs from AWS, Salesforce
We also have info on Rackspace, Vonage, Google Cloud, Vultr, Boomi, Harness and more.
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New Relic has snagged two new executives. One hails from Amazon Web Services, the other comes from Salesforce.
On Sept. 12, New Relic, which specializes in data observability, said it hired Siva Padisetty (right) as senior vice president and general manager over telemetry data and global infrastructure, and Tia Williams (left) as general vice president of design and product experience.
Padisetty joins from AWS, where he served as general manager of management tools. Williams moves from Salesforce, where she worked as vice president of user experience and product design. The personnel news comes on the heels of New Relic’s recent announcement that David Barter, former C3 AI and Microsoft exec, will become the company’s next CFO.
“Attracting such high-caliber talent like Siva, Tia and David puts us in a strong position to continue to drive innovation, create more customer value and execute on our long-term strategy of putting the power of data in the hands of the world’s software engineers,” said New Relic CEO Bill Staples.
New Relic launched its global channel program late last year with the appointment of Riya Shanmugam. New Relic delivers monitoring tools in a SaaS model and distributes them through channel partners and cloud providers. The capabilities provide real-time and historical insights into the performance and reliability of web and mobile applications. Partners – including system integrators, managed service providers, professional services firms, consultants and independent software vendors – can then track availability and errors. New Relic integrates with Slack, email, and other third-party resources, too, so administrators receive instant alerts.
Harness has launched its global managed service provider partner program, targeting MSPs that help customers with cloud cost and consumption management.
Harness historically has worked with developers. Its platform is, for most MSPs, pretty arcane and focused on helping developers and engineers build software faster. But it does have the cloud cost component, an area with which many MSPs are familiar and where they fare well.
Harness says certified MSPs now may offer the cloud cost management module of its platform to clients in financial operations, developer operations and IT. The San Francisco-based company says more capabilities — including continuous delivery and integration, security testing orchestration, service reliability management, chaos engineering and more — are on the way.
Managing cloud cost and consumption has turned into an even greater imperative since the COVID-19 pandemic changed how and where people work. In many cases, organizations are over-provisioning and, therefore, overpaying for their cloud services. A holistic management and optimization platform will help resolve those challenges — especially critical as executives face shareholder pressure to control expenses with a global recession looming.
Harness is one of dozens of vendors that offers cloud cost management through the channel.
Boomi, whose platform connects cloud and on-premises application data, has expanded its global partner program.
The company says it’s offering new opportunities for its system integrators through “accelerators.” In other words, partners may submit their own pre-built solutions to the Boomi Discover Catalog. That catalog acts a bit like a cloud marketplace; it stores Boomi’s library of accelerators for use across verticals including manufacturing, life sciences and retail.
Now, though, partners may apply to put their own pre-built solutions into the catalog and give customers access to them. This, Boomi says, extends more revenue opportunities to the channel.
“These enhancements to our program will help us expand our relationships with current partners, and in turn, provide stronger service to our customers, many of whom want specialized industry expertise,” said Ed Macosky, chief innovation officer at Boomi.
Vonage ranks among the latest companies to join the AWS Independent Software Vendor Accelerate Program. That means Vonage’s cloud communications services now run on or integrate with AWS, a plus for Vonage channel partners.
“In an increasingly digital and highly competitive marketplace, our work with AWS has empowered our teams to better serve our customers,” said Jay Bellissimo, COO of Vonage. “With AWS, we are providing our customers with the technology to enhance engagement with their employees and their own customers, arming them with the tools to accelerate digital transformation efforts and giving them the power to do what’s next and stay ahead.”
To get into AWS’ ISV Accelerate Program, companies must pass a stringent evaluation. In return, they receive co-sell support and other benefits.
Vonage has worked with AWS for at least a year. In 2021, the provider earned the AWS Machine Learning Competency.
In other vendor news, Europe’s Orange Business Services has consolidated three of its recent cloud acquisitions into one brand.
Basefarm, Login Consultants and The Unbelievable Machine Company now go by Orange Business Services.
Basefarm provides cloud infrastructure and services. The Machine Company offers big data and cloud hosting. Orange bought those two firms in 2018. Login Consultants, meanwhile, delivers virtual desktop infrastructure and infrastructure management. Orange purchased Login in 2016.
With the help of its acquisitions and its own strategies, Orange says it has doubled the size of its public, private and hybrid cloud capabilities in the past four years.
Google Cloud is marking three years of its Partner Advantage Program.
“Year to date, there has been more than a 140% year-over-year increase in experts at our partner organizations trained (devs, technical, certifications, solutions) for 2022,” Nina Harding, global chief of Partner Advantage programs and strategy, wrote in a Sept. 12 blog.
There’s more coming, Harding noted.
In 2023, partners can expect more activity and focus around Google Cloud’s so-called Differentiation Journey. This effort, Harding said, acts as “a vehicle for driving your growth and success. This includes encouraging partners to offer more in the area of high value and repeatable services, where the opportunity is large and growing fast.”
Soon, Partner Advantage will also place more emphasis on solutions and customer transformation, “all of which will include corresponding incentives, new benefits and more features,” Harding said.
Partners likely will learn more when Google Cloud holds its annual Next event next month.
Independent cloud provider Vultr now has six data centers in Asia, and 27 worldwide.
This week, the company opened two cloud data center locations in India — one in Bangalore, the other in Delhi. Earlier this year, Vultr kicked off its India presence with a data center in Mumbai.
Vultr is offering incentives for cloud resellers, MSPs and technology firms to start selling its services to India-based companies.
Synergy Research Group says the United States accounts for more than half (53%) of the world’s data centers operated by the hyperscalers.
In fact, the number of said data centers increased to more than 800 by the end of the second quarter, analysts found.
The remainder are mostly located in China, Europe and the rest of the world, Synergy said.
What’s notable is that more than a third of the U.S. capacity resides in a single state: Virginia. The northern part of that state has cemented its presence as the internet capital of the world. Much of the data center infrastructure there centers around Loudoun, Prince William and Fairfax counties. AWS, Microsoft Azure, Facebook, Google Cloud, ByteDance and others all have a major presence, Synergy said.
In Europe, Ireland and the Netherlands house the most hyperscaler infrastructure. These two countries “have always punched far above their weight, beating out countries with larger economies like Germany and the UK,” said John Dinsdale, a chief analyst at Synergy.
Globally, however, “the standout region is the U.S. state of Virginia. Virginia has far more hyperscale data center capacity than either China or the whole continent of Europe.,” Dinsdale added.
Even so, Dinsdale predicts the “relative importance of these hot spots will tail off a little over the next five years, as hyperscale infrastructure permeates a broader geographic footprint.”
Synergy Research Group says the United States accounts for more than half (53%) of the world’s data centers operated by the hyperscalers.
In fact, the number of said data centers increased to more than 800 by the end of the second quarter, analysts found.
The remainder are mostly located in China, Europe and the rest of the world, Synergy said.
What’s notable is that more than a third of the U.S. capacity resides in a single state: Virginia. The northern part of that state has cemented its presence as the internet capital of the world. Much of the data center infrastructure there centers around Loudoun, Prince William and Fairfax counties. AWS, Microsoft Azure, Facebook, Google Cloud, ByteDance and others all have a major presence, Synergy said.
In Europe, Ireland and the Netherlands house the most hyperscaler infrastructure. These two countries “have always punched far above their weight, beating out countries with larger economies like Germany and the UK,” said John Dinsdale, a chief analyst at Synergy.
Globally, however, “the standout region is the U.S. state of Virginia. Virginia has far more hyperscale data center capacity than either China or the whole continent of Europe.,” Dinsdale added.
Even so, Dinsdale predicts the “relative importance of these hot spots will tail off a little over the next five years, as hyperscale infrastructure permeates a broader geographic footprint.”
The cloud computing sector features a constant stream of news, big and small. So far this week, the biggest might come from New Relic, which has hired two new executives. Each hails from big-name cloud companies: AWS and Salesforce.
We do have other tidbits, of course. Another involves Amazon Web Services again, but this time with Vonage. And Harness, a small company out of northern California, is trying to attract managed service providers to its cloud cost management platform. Boomi’s got a partner program announcement, too. So do Google Cloud and indie cloud provider Vultr.
But first, before we dive in, recall last week’s Rackspace Accelerated Migration Program news. It wasn’t clear how channel partners might be involved in the initiative, and now that we’ve heard back from Rackspace, there’s still some uncertainty.
“We are currently looking at new ways to expand the scope of the Rackspace Accelerated Migration Program and channel partners are one of the areas we are exploring,” chief marketing officer Casey Shilling tells Channel Futures.
With that under our belts, it’s time to dig into other cloud news of interest to the indirect channel. We start, in the slideshow above, with word from New Relic about leaders it has lured from AWS and Salesforce.
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