Google Apps Marketplace: Happy B-Day for Cloud Integrators?

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When it launched in 2010, TalkinCloud sister site The VAR Guy applauded the Marketplace as a way for ISVs to sell their solutions to an ever-growing base of Google Apps customers. And it wasn’t long before Google started leveraging it as a tool in their PR campaign against Microsoft, declaring that every Patch Tuesday was now App Tuesday and taking the opportunity to promote new third-party cloud app solutions to administrators.

And it’s been so far, so good, with 4 million Google Apps customers as of the end of 2010 embracing solutions like Zoho CRM, Insightly, and especially Manymoon. Manymoon, as TalkinCloud readers know, garnered enough interest thanks to its success in the Google Apps Marketplace and other platforms to get acquired by Salesforce.com. And in January 2011, the Google Apps Marketplace addressed user demand by opening an “education” category for Google Apps for Education admins.

So what’s next? The Google Enterprise Blog entry says that the company’s learned three things in a year of operating as an app store:

Keep watching TalkinCloud for more updates on how the Google Apps Marketplace implements those lessons in their second year of operation.

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