IBM Targets New Predictive Analytics Solution at C-Suite Decision Makers

IBM (NYSE: IBM) has rolled out new predictive analysis software and services that the vendor says will make the task of identifying potential supply chain interruptions easier to spot before they occur.

With some 100 business partners having adopted its Big Data platform and 27,000 solution providers selling its analytics solutions in one form or another, IBM has a great deal staked on the channel moving its analytics offerings to customers.

This latest solution, called Predictive Asset Optimization, is part of IBM’s Signature Solutions portfolio, a collection of outcome-based, analytics software and solutions crafted by software developers, business consultants and researchers focused on customer next-best-action solutions, financial optimization and fraud detection.

This particular Big Data solution, aimed at the automotive, electronics, aerospace, defense, manufacturing, mining, transportation, telecommunications and energy and utilities industries, uses Big Data to identify product and manufacturing abnormalities as well as forecast performance risks before a problem occurs. The idea is to leverage Big Data to gain insights into the health of an organization's assets by proactively maintaining and reducing operation and maintenance costs.

“The world is entering a new era of smart, where decisions will be based on facts, data, and increasingly on the ability to apply analytics to massive data sets and extract very precise business insights," said Fred Balboni, IBM Global Business Services Big Data Analytics senior partner.

“Companies realize they have a new opportunity to capitalize on Big Data to address some of the intractable issues of the past, drive new levels of business efficiency, and create new levels of value for their customers,” he said. “Our data shows us that businesses that are applying analytics to structured and unstructured data are outperforming their competitors in every industry.”

IBM said that it will showcase the Predictive Asset Optimization solution at its new Advanced Analytics Center in Columbus, Ohio. The offering is part of IBM’s push on Big Data and analytics it says has resulted in more than 30,000 analytics-related client engagements with expectations that the segment will generate some $20 billion in sales for the vendor by 2015.