IntelePeer Takes UCaaS to Market Via Channel

IntelePeer, a provider of unified-communications-as-a-service (UCaaS) offerings, is officially turning to the channel in its go-to-market strategy. The company has launched the Cloud Advantage Partner Program to provide additional support and incentives to its indirect sales channel partners.

According to IntelePeer, the new channel partner program “reinforces marketing, sales and revenue opportunities” for its partners around the globe, including VARs, systems integrators, business partners and technology alliance partners.

“We see tremendous growth taking place in the SIP trunking market as businesses work to gain the full value possible from their unified communications and collaboration systems, value that can only be unlocked by coupling their UC systems with SIP connections,” said Jeremy Jones, vice president of Partner Programs at IntelePeer, in a prepared statement. “Our Cloud Advantage Partner Program provides our channel partners with the tools, support and incentives to help them capitalize on this opportunity to increase their revenues.”

The new channel program is fairly standard as channel partner programs go, and it includes:

The launch of the program formalizes the company’s channel go-to-market strategy and introduces new tools and education programs meant to provide partners with the resources necessary to compete successfully with SIP services at the beginning of a deployment.