Premier BPO Buys dinCloud, Pursues 'Everything as a Service'

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dinCloud, a cloud service provider (CSP) that was among the first to offer hosted virtual desktops globally, on Tuesday announced its acquisition by Premier BPO, a business process outsourcing company.

dinCloud’s Ali Din

Founded in 2011, dinCloud helps companies migrate to the cloud, working with VAR and MSP partners. The CSP offers subscription-based services and products such as hosted workspaces and cloud infrastructure.

Mark Briggs, Premier BPO CEO and board chairman, was appointed CEO of dinCloud, replacing founder and CEO Bob Din. Din, founder and CEO of En Pointe, spun off the company’s cloud services group into dinCloud. PCM acquired En Pointe assets for $15 million in 2015.

“Our entire management team is excited to have Mark join and lead dinCloud. Mark’s reputation and track record in the channel will help take dinCloud to the next level,” said Ali Din, chief marketing officer at dinCloud. “Combining resources will allow dinCloud to grow deeper in selected vertical markets, while adding additional, high-end services around DaaS. It boils down to providing customers choice by listening to the voice of the customer.”

The strategic business move will allow dinCloud and Premier BPO to share their expertise and capabilities of IT outsourcing and business process outsourcing for customers as a broader portfolio, driving toward the concept of “everything as a service,” dinCloud said.

Both brands will continue to go to market within their respective areas of specialization: dinCloud will provide IT outsourcing of desktop virtualization, application publishing and managed IT services; while Premier BPO will provide back-office support for sales and lead generation, inbound customer service, and data-entry work for industries such as telecom, transportation and logistics, and health care and medical devices.

Each company will keep its respective name for now.