SaaS: Here Come 100 Percent Guarantees

intermedia-hosted-exchange-guarantee

First, Intermedia’s claims. A spokesman for the New York-based SaaS provider says:

Intermedia is quick to note the following research points:

The MSP Pitch

So what’s the heart of the matter here? For most MSPs and their small business customers, SaaS decisions come down to issues such as price, data availability and data privacy guarantees. Sure, many customers are willing to pay a flat monthly fee for online applications. But those same customers also want to know that their data will be secure and available.

Assuming Intermedia makes good on its 100 percent Data Protection Guarantee, MSPs may have an easier time re-branding and pitching Intermedia’s hosted services to end-customers.

Also of note: Intermedia and its channel partners will likely use the 100 percent guarantee to differentiate from Microsoft’s own BPOS (Business Productivity Online Suite) efforts, which include hosted Exchange. Microsoft recently cut BPOS and SaaS prices, in a move that was largely considered a competitive reaction to Google Apps.

If you’ve spotted similar 100 percent SaaS guarantees let us know. I’m wondering if this is a single, isolated move by Intermedia or if similar market efforts are underway.

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