Sprint Adds UberConference to Google Apps for Work Offering

Sprint has added new communications capabilities to its Google Apps for Work cloud offering. The company has signed on Switch Communications to provide Switch’s UberConference cloud-based business conferencing services to customers.

The addition complements the Google Apps for Work productivity and collaboration services, and it’s representative of Sprint taking another step along the cloud path. Sprint, which focuses much of its Google Apps for Work offerings on mobile delivery and mobile devices, brought UberConference on board for its high-quality audio conferencing and online meeting capabilities.

The cloud service ties into Google Apps for Work by connecting to and extending Google Hangouts to up to 100 participants. It’s not much of a surprise that UberConference ties so well into Google when you consider that Switch was formed by a handful of former Google employees, including Google Voice creator Craig Walker.

“Sprint is committed to building a comprehensive mobile-centric Google Apps for Work offer that makes it easy for businesses to benefit from collaboration and adding UberConference to our portfolio of value-added services helps us achieve that goal,” said Mike Fitz, vice president of business solution commercialization for Sprint Business, in a prepared statement. “Businesses will benefit from our combination of aggressive wireless pricing plans and cloud-based collaboration tools that help businesses remove obstacles for their employees and encourage them to work better together.”

It’s the smart move for the mobile carrier, and it provides Sprint’s mobile cloud services suite with additional capabilities that not only enhance its current offerings, but also potentially attract new business customers.

Sprint’s goal is to provide an all-in-one cloud business offering under its OfficeFuel software-as-a-service (SaaS) portfolio, which includes Google Apps for Work and various other cloud services.