SugarCRM Launches Sugar Private Cloud for Managed, Private CRM

SugarCRM kicked off SugarCon 2013 in New York by launching a new managed, private cloud instance of its customer relationship management (CRM) solution. The new offering builds on SugarCRM’s existing cloud services, which the company has been aiming at customers of Salesforce (NYSE: CRM), Siebel and Microsoft (NASDAQ:MSFT) Dynamics.

Sugar Private Cloud was designed for organizations that “demand the highest, fastest levels of CRM performance and service, and require enterprise-level data isolation, business continuity and SLAs,” the company noted in its announcement at SugarCon. Since it’s a fully managed cloud service, it’s also aimed at organizations who don’t want to manage their own in-house CRM infrastructure.

“By leveraging on-demand cloud services without giving up control of their mission-critical data, performance, and security requirements, organizations can work at the speed of business across the world, and deliver a superior end-user experience globally,” said Lila Tretikov, SugarCRM chief product officer, in a prepared statement.

SugarCRM is initially launched the private cloud version in the United States, Ireland, Singapore, Japan, Australia and Brazil. Designed to work with global cloud providers, Sugar Private Cloud provides customers with full cluster isolation instead of a shared, multitenant database and is fully managed by SugarCRM’s operations team.

Subscribing to Sugar Private Cloud is potentially only a first step for new customers, as SugarCRM has designed the service so organizations can select the delivery model most appropriate to their needs and change the chosen delivery model as those requirements change. The vendor provides three delivery model options—SugarCRM On-Demand Multitenant service, SugarCRM On-Site and the new Sugar Private Cloud.

SugarCRM’s cloud services have been going head-to-head with Salesforce and Microsoft Dynamics, and the company last year raised $33 million in financing to compete heavier in the enterprise market. Its revenue has been growing considerably, and it has also focused on a channel-oriented go-to-market strategy, even winning over resellers that had previously been partners with other CRM providers.