TeamViewer Wants All Partner Types with Expanded Partner Program

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TeamViewer, the global software provider for the Internet of Things (IoT), connectivity, monitoring, support and team collaboration, has transformed its channel program with partner feedback in mind.

With more than 1.5 billion devices connected, TeamViewer’s all-in-one software offers remote desktop access, support and online meetings. The company’s global network of partners includes IT systems management and security providers, VARs and referral partners.

Finn Faldi, president of TeamViewer Americas, tells Channel Partners his company acknowledged the need to partner with “best-in-class channel partners to extend our reach through their leading brands and ecosystems.”

“Our end customers really drove us to create a strong partner program,” he said. “Many solutions necessitate some type of remote access and support, and monitoring functionality, and TeamViewer fits really well into larger technology stacks as VARs and solution integrators look to build operational systems for their customers. Additionally, many MSPs already use TeamViewer to support their customers, so they have become great resellers for our tools.”

TeamViewer formalized partnering and selling through the channel 18 months ago,” Faldi said.

“We’ve learned from successes in EMEA and other regions on how we want to deploy a program in the Americas,” he said. “From that, we spent time methodically focusing on how to be the easiest partner to work with, delivering the simplest end-to-end process and providing terms to make sure our partners are most successful by exceeding their end customers’ expectations. So now we are striving for smart, deliberate growth by recognizing the differences in each region and picking the right partners to invest in to grow our channel business.”

Program enhancements and investments include: new deal-registration benefits; a newly designed partner portal; and the availability of ITbrain, which includes asset management, monitoring, anti-malware and backup.

“Our products are still very new to the channel, and we are adding new ones today, so the market is far from saturated,” Faldi said. “This program is based on channel-partner feedback and is all about enablement — investing in products, co-marketing, training and support. We want to avoid channel sales conflicts from the beginning, and we think the new incentive structure is much more attractive than what is being offered by competing tool providers.”

TeamViewer is looking for all types of partners covering all verticals, he said.

“We’re looking to build relationships with distributors in key regions, VARs, solution integrators, resellers and all types of MSPs,” Faldi said. “We realize partners and specific markets will have unique needs and requirements. We don’t expect markets or partners to fit into our guidelines but, instead, we focus on the easiest to work with and simplest process to fit their needs.”

“Our partnership with TeamViewer has been very successful and they are always available to support us quickly,” said Jerry Hile, owner of PC NetSource. “I expect these new program features will help us serve our customers even more efficiently and increase our profitability.”