Violin Memory Introduces Global Program For Channel Partners

To bring its partner ecosystem new incentives and business models for improved sales capabilities, flash storage solutions vendor Violin Memory rolled out a new Global Partner Program. The program introduces a traditional tiered membership structure as well as a more predictable performance awards system and new tools for partner engagement.

“The Violin mantra is ‘partner first,’” said Jeff Nollette, global vice president, Channel Sales, in a statement. ‘We treat our channel partners as a natural extension of our sales force, providing the same level of support and enablement. Repeatable and sustainable business will drive our partners and their customers to new levels in IT agility and performance while delivering the fastest ROI and lowest TCO, and we’re excited to work with our partners to expand mutual business and success.’



According to the Santa Clara, California-based company, the program will deliver a simplified and more consistent compensation model for improved partner revenue growth, as well as margin increases on deal registration and incentives for new accounts. Partners also will have access to marketing development funds and will be grouped into three tiered levels (Platinum, Gold and Silver) each with their own incentives. Like other programs of its ilk, an online partner portal will provide access to benefits and other information on-demand.

Violin kicked off its new global partner program following the recent launch of its Violin Flash Storage Platform, an all-flash storage system designed to run primary storage and active workloads below the cost of traditional spinning disk arrays, according to the company.

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“The Violin objective is to deliver a simplified and rewarding experience that will make it easier for partners to buy, sell and grow profitably with Violin Memory products and services,” said Fahima Zahir, director of Worldwide Channel Programs. “We are building the industry’s broadest partner ecosystem and will continue to make significant investments to deliver the greatest business value for our partners.”