Where Is the Volvo of SaaS?

volvo saas

Many of the leading SaaS and cloud providers, it seems, have suffered outages in recent weeks and months.

Dark Clouds

The hit-list includes:

All those outages beg plenty of questions. But here’s a central one: If big, well-funded technology companies suffer outages, how can small VARs and MSPs (managed service providers) expect to deliver world-class SaaS reliability on their own?

Honk If You’re Reliable

Hmmm… The VAR Guy doesn’t have an answer to that riddle. But he does wonder: Will there ever be a Volvo in the SaaS market — a SaaS-centric company that builds its reputation around data safety, data reliability and customer protection?

In the auto industry, Volvo has built its brand around safety since around 1944. But in the SaaS market, branding around safety and reliability could be more difficult. All it would take is one outage to destroy brand equity built around reliabilty.

Don’t misread The VAR Guy: He built his own business on SaaS. And generally speaking, he trusts cloud computing. But he’s seeking an easier way to identify the most reliable SaaS companies in the industry. Is there a Volvo parked within the SaaS crowd?

Hmmm…