ADARA Networks Sees Channel Growth, Enhances Partner Program

Turn the wayback machine to August 2011 and you’ll remember ADARA Networks crossed over from direct sales to 100 percent channel. After that bold move, ADARA then teamed up with Tech Data to help distribute its wares deeper in the channel. Well, ADARA Networks has seen such rapid growth it’s beefing up its channel program and going exclusive with Tech Data. More details are coming up …

ADARA Networks’ entire solution portfolio (network optimization and performance scalability) is now being sold “exclusively through Tech Data.” And due to the continued interest in ADARA networking technology, the company is adding two new certifications to the ADARA Advantage Partner Program — the ADARA Certified Engineer and the ADARA Certified Sales Specialist. ADARA believes these are well-suited specializations for partners who are looking to expand their growth opportunities and deepen their value-add of ADARA Networks technology. Partners who complete two Certified Engineer certifications will be eligible for Elite partner status, which, according to the company, includes benefits such as priority access to leads, tier-one pricing and sales incentives.

If you’re interested in ADARA’s networking portfolio, you can get a high-level overview on its site, and for a deeper dive on ADARA’s unique partner program offerings, check out its partner portal page, where you can also join up, if you feel so compelled.