Boston Celtics Chant "Ubuntu"

Joe Panettieri, Former Editorial Director

June 5, 2008

1 Min Read
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The spirit of Ubuntu has spilled over onto the basketball court, where the Boston Celtics chant “Ubuntu” after breaking huddles, according to ESPN.

The concept: Coach Doc Rivers wanted players to be selfless this year. He also wanted to emphasize that the only way to win a championship is through the support of teammates. We’ll see if the Ubuntu spirit leads to a championship.

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About the Author

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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