Dell, EMC to Rebrand as Dell Technologies

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Dell Technologies will be the official name of the monolithic new company formed from last year’s pending merger of Dell and EMC Corp (EMC), Michael Dell announced during his keynote speech at this week’s EMC World.

Dell provided EMC World attendees with information on the vision and branding strategies for his new company on Monday morning in Las Vegas. All of Dell and EMC’s existing business ventures – including VMware and RSA – will be housed under the Dell Technologies brand, according to the announcement.

“Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” said Dell, in a statement.

While Dell Technologies is the name of the overarching company, channel partners should take note that all enterprise products and solutions sold directly and indirectly through the channel will be subcategorized under the Dell EMC brand.

All client solutions for consumers, business and institutional customers, meanwhile, will exist under the Dell name, according to the announcement.

Dell and EMC are currently working on the final visual branding efforts for the company, most likely to avoid confusion regarding the impending name changes.

Dell said the pending transaction is still currently operating according to its original timetable and terms.

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