Which Pricing Strategy Is Right for Your Cloud BDR Services?

Ready to offer cloud backup and disaster recovery (BDR) services?

A managed service provider that wants to enter the cloud BDR services market will need to determine how to price its offerings, which may seem exceedingly difficult. 

There are three common pricing strategies that MSPs may use for their cloud BDR services:

So which of these pricing models offers the best option for MSPs? 

The optimal pricing model may vary depending on an MSP and its customers. 

In fact, BDR and remote monitoring and management (RMM) software provider Continuum points out an MSP’s business strategy may dictate which pricing model will work best, particularly when it comes to its cloud BDR services. 

“Before you do anything else – even the physical work of the add-on – you need to map out your business strategy,” Mike Barnes, Continuum’s director of new partner acquisition, wrote in a blog post. “What are you looking to offer, and what are the main goals to be achieved? Do you want to drive additional revenue with existing customers? Simply fulfill current client needs? Attract new clients? Whatever your needs, it’s best to narrow down your managed IT services pricing strategy.”

What are your thoughts on the cloud BDR services market? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].