New Data Center Provider Taps Upstack as Exclusive Channel Partner

Private equity-backed technology advisory sales agency Upstack has signed an agreement with a new data center provider.

Wyoming Hyperscale White Box has agreed to a strategic partnership that makes Upstack its exclusive channel sales partner. The agreement gives Upstack’s customers early access to Wyoming’s Hyperscale’s new data center cluster, which the company is still building. Upstack will also provide data center tenants with dedicated support resources.

The deal marks a new agreement Upstack has signed directly with a vendor. New York-based Upstack has grown its staff to more than 140 employees, harnessing funds from Berkshire Partners and MidCap Financial and Morgan Stanley Private Credit.

James Caulfield, Jeremy Dodds and Brian Fagan are overseeing Upstack’s relationship with Wyoming Hyperscale. They each previously worked for data center and IT advisory firm Cloudwirx, which Upstack acquired last year. More than 20 agent owners have agreed to acquisitions by Upstack.

The Building

Upstack’s James Caulfield

Executives from Upstack and Wyoming Hyperscale tout the data center as “the most advanced sustainable data center in the United States.” Wyoming is using liquid cooling and wind and solar power. It is also recycling its heat waste to a nearby indoor farm. Moreover, Wyoming Hyperscale said it plans to tap into nuclear power by 2028.

“Simply put, Wyoming Hyperscale’s approach to data centers hasn’t been done before. The amount of computing power in a smaller footprint is simply amazing,” said James Caulfield, partner and managing director at Upstack. “We’re excited to introduce customers to the data center of the future – today – while also benefiting the environment and helping businesses execute against their corporate ESG initiatives.”

Source: Wyoming Hyperscale White Box

The Evanston, Wyoming-based facility commenced construction in January, with the first data center building likely to be complete in the third quarter. The facilities will provide an average rack density of 80 kilowatts and a maximum rack density of 100 kilowatts. For context, the Uptime Institute in 2020 reported a industry average per-rack density of 8.4 kilowatts.

Wyoming Hyperscale White Box’s Trenton Thornock

“We’ve tapped the industry’s pre-eminent experts in every field to help us realize our goal to create the most sustainable high-density data center,” said Trenton Thornock, founder and managing member of Wyoming Hyperscale. “We chose Upstack as our strategic partner because of their advisors’ vast data center expertise and unmatched reputations for delivering trusted guidance to data center solution decision makers.”

Thornock comes from a ranching family that owns a significant piece of land adjacent to Aspen Mountain.

Upstack Data Center Background

Upstack CEO Christopher Trapp brought experiences from the data center supplier side of the channel to Upstack.

Trapp in 2006 co-founded Blue Ridge Data Center and exited in 2010. He also ran Sabey Data Centers’ M&A and go-to-market operations. He also co-founded Texas-based colocation company Aligned Energy.

When Upstack built a portal designed to automate the quoting process for technology solutions, Trapp turned to data center providers first. The platform has since added connectivity providers and will eventually include UCaaS and CCaaS, Trapp told Channel Futures last month.