Pure Storage Adds New Features to Evergreen Model

Enterprise flash storage provider Pure Storage has updated its Evergreen Storage model with two new features: Capacity Consolidation and the Right-Size Guarantee.

The enhancements allow customers to acquire, run and non-disruptively upgrade storage with more comprehensive investment protection, the company said.

Jason Nadeau, Pure Storage’s director of product and vertical marketing, tells Channel Partners that with Capacity Consolidation and the Right-Size Guarantee, partners can bring a “differentiated, customer friendly offering that shortens sales cycles and increases win rates.”

“The majority of customers have yet to purchase their first all-flash array, and our expanded Evergreen Storage model means they can make that first purchase confidently knowing that they will get our leading data reduction, and thus better efficiency and lower TCO, but without risk,” he said. 

Capacity Consolidation allows companies to consolidate older, less dense flash storage in exchange for the latest, densest flash storage at no additional cost. The Right-Size Guarantee means that storage is purchased based only on the needs of the business. Pure Storage will size an efficient array and guarantee the effective capacity result for six months.{ad}

“Previously, partners needed to enable their technical sales staff on Pure’s data reduction, as well as how to run proof-of-concepts (POCs) to help customers mitigate any risk of data reduction in their environment,” Nadeau said. “Getting and keeping these skillsets are a challenge for partners as they have a lot of products to cover. With the introduction of the Right-Size Guarantee, partners can focus on customers’ effective capacity requirements and leave the data reduction-oriented POC and sizing work out of the equation. This significantly reduces the level of effort for partners to sell Pure and also makes them more strategic given their ability to stay focused on, and to deliver, the outcome customers want — effective capacity.”

First launched in early 2014, the Evergreen Storage model eliminated forklift upgrades and allowed customers to routinely upgrade the performance and scale of their array with modern controllers. Now, Pure Storage is expanding the vision of Evergreen beyond controllers and performance, to incorporate flash as media.

“The Evergreen Storage model represents a positive and much-needed shift in the industry, because it offers a way to reduce the pain and cost of the perpetual treadmill of storage hardware upgrades and data migration,” said Tim Stammers, senior analyst at 451 Research. “By adding Capacity Consolidation and the Right-Size Guarantee to the model, Pure is extending the potential to improve customers’ experiences.”