Cameyo Aims to Simplify Application Delivery for MSPs

Cameyo is targeting managed service providers with its latest offering.

The cloud-native vendor has launched Cameyo for MSPs, a platform for building and scaling virtual application delivery to customers. A number of organizations still rely on legacy programs – in particular, those based on Windows – that don’t play well, or at all, in cloud settings. Cameyo overcomes this limitation by using HTML5 browsers, rather than virtual desktop infrastructure or containers. The new Cameyo for MSPs, then, eliminates the need for partners to go onsite to install customer apps.

Cameyo’s Andrew Miller

“To successfully compete, channel partners and MSPs must maximize services while reducing their costs to provide their customers with the best possible solutions at the lowest price,” Andrew Miller, co-founder and CEO of Cameyo, told Channel Futures.

Cameyo aims to make that happen for partners through its MSP product. No longer do partners have to rely on expensive and complex VDI or DaaS products, which “are notoriously hard to implement, are expensive, and are overkill if you just need to run Windows applications to any device and don’t need a full virtual desktop,” Miller said.

Likewise, going PC by PC calls for difficult scripting, or physically visiting each device to update it with the latest version of the Windows application.

“Both options are untenable from a cost and management perspective, eating into already tight margins the MSPs rely on for profitability,” Miller said. “In addition, many of the partner programs offered by the VDI and DaaS vendors are complex and confusing.”

Cameyo’s solution? Enabling MSPs to provision Windows applications from the browser to any device and from any environment — cloud, hybrid or on premises. The platform also features an administrative console for managing all customers.

How It Works

Using Cameyo for MSPs is pretty simple. First, MSPs install Cameyo’s self-hosted server in their own data center, on any Windows Server 2016 R2 server or above. Next, through the Cameyo admin console, they add new customers, then choose which Windows applications each client requires. Cameyo acts as the application delivery control plane, handling the cloud orchestration, load balancing, data persistence and system configuration. Deployment takes place instantly.

MSPs have another option, too. Those who want more extensive capabilities may provision Cameyo through their own Microsoft Azure or Google Cloud environments. This allows MSPs to take advantage of elasticity and usage optimization, reducing cost by spinning servers up and down, depending on demand. MSPs also may opt for Cameyo’s Session Sync technology, where a user’s settings and files follow them from session to session.

Either way, from there, MSPs only pay for their clients’ actual usage. Cameyo has debuted the Service Provider License Agreement (SPLA) model; this plan provides a monthly report of the number of active MSP customers. MSPs then pay Cameyo.

“Cameyo is giving MSPs the flexibility they need to quickly add and delete users, and to spin up infrastructure as needed — all while ensuring they are only billed for the number of users who actually access the service,” Miller said.

Overall, MSPs not only streamline their own costs with Cameyo’s approach to virtual application delivery, they …

… help customers save on infrastructure.

“Because these customers are now running their Windows applications from the browser, they now have the option to purchase less expensive Chromebooks, tablets, Linux devices, etc.,” Miller said.

ESG’s Mark Bowker

Mark Bowker, senior analyst at Enterprise Strategy Group, agreed, and noted that Cameyo is helping partners distinguish themselves from one another.

“MSPs rely on the ability to create competitive differentiation by providing more value to their customers,” he said. “When it comes to securely delivering Windows applications, the cost, management burden and lack of flexibility of VDI make it difficult for MSPs to take businesses to the next level. Cameyo for MSPs eliminates the cost and complexity of VDI while enabling MSPs to deliver more profitable, more easily managed application delivery services to their customers at scale.”

MSPs Speak

Cameyo said initial partners for the MSP program include CompuGroup Medical US and Xpertek IT. For the former, Cameyo stands out as the “best option,” for virtual application delivery, said Navid Asgari, head of operations at CompuGroup Medical, U.S.

“Not only can we easily add new customers and begin seamlessly delivering CompuGroup Medical applications to their desired devices in minutes, but Cameyo also gives us a single pane of glass and control plane from which we can manage everything across distributed customers,” Asgari said.

For Xpertek IT, the critical factor is that Cameyo lets clients grow at their own pace.

“They’re able to quickly adapt to changes in their business by increasing and reducing headcount, capacity and resources without needing to pay the large upfront cost of new infrastructure or be burdened by maintaining hardware they no longer fully utilize,” said Daniel Goodpasture, president at Xpertek IT. “With Cameyo, our SMB customers can enjoy the benefits of VDI without needing to invest in infrastructure that doesn’t make sense for their scale or budgets. It lets them put their money to use in the most efficient way possible.”

Cameyo for MSPs is available now. Cameyo says pricing starts at $10 per user, per month, and can go as low as $1 per user, per month, with bulk discounts.