The Top Two Desktop Disaster Recovery Strategies Your Customers (and Your Bottom Line) Will Love

Regardless of whether your customers have had a week to plan for a tropical storm turned hurricane or mere minutes to prepare for the aftermath of a cyber security attack, you can almost feel their hearts racing as they check and double-check their disaster recovery (DR) protocols and checklists. They begin to sweat, thinking about the thousands of users possibly affected, as well as the significant loss in potential revenue.

At the top of customers’ lists are mission-critical applications and their infrastructure. While these are the key pieces to keeping their businesses up and running, they may have overlooked the pivotal role that their workforce plays in fully executing a DR plan. After all, there is no business without them. In fact, a Fortune 500 company should expect to lose $4,000 per day per end user without desktop access. This leads us to a very important question for service providers:

How can you tap into this need–and the revenue that comes along with it?

It begins by understanding your customer’s environment. Across many of today’s enterprise organizations, we are seeing a significant percentage of a customer’s workforce still using physical machines–rather than laptops–primarily due to the type of work the employee does. These end users  have to actually drive into the office to get any work done on their desktops. And that’s really important, because what we’re currently seeing is that all enterprise organizations are asking themselves, “If a natural or manmade disaster strikes, how do I make sure that my workers can continue to be productive?”

To help answer that question, we have developed two leading DR strategies that your customers will love:

So, which sure-fire Desktop DR strategy will your customers thank you for offering?

You can learn more about licensing Desktop DR for Horizon DaaS bundle(s) and hosting it in your data center by visiting the vCloud Air Network Program Product Usage Guide. Or, if you’d prefer to simply resell Horizon Air Desktop DR, there is additional information about that offering located here. For additional information about VMware partner programs and solutions for service providers, refer to the VMware vCloud Air Network Program and Solutions for Service Providers.

Sanjeev Desai is Global Product Marketing leader at VMware. He is a customer-centric and results-driven leader with expertise in driving transformative business solutions in the Software Defined Enterprise, End User Computing and Hybrid Cloud domains. His professional experience ranges across high-tech industries from the Fortune 500 companies to medium-sized businesses and entrepreneurial startups in Silicon Valley. Guest blogs such as this one are published monthly and are part of Talkin’ Cloud’s annual platinum sponsorship.