Using Social Media for BDR, Business Continuity Outreach

While developing, building and running an effective backup and disaster recovery (BDR) and business continuity social media campaign for customers requires a lot of research and effort on your part, it also demands a lot of assistance from your partners.

More than likely, your business doesn’t have the same kind of resources as your vendor partners do. They have more employees, more money and more reach — and that’s okay. This is why you need to establish ongoing relationships with vendor partners that can provide you with additional tools and services on top of what is already offered.

Many vendors already help MSPs in this way. It’s just a matter of MSPs knowing what vendors can do for them. If you’re not sure, it doesn’t hurt to ask.

For example, many vendors you partner with have marketing teams, and in those groups are at least one or two individuals who specialize in social media. Find out if you can connect with them to learn more about what you can do from your end. At the very least, they should able to give you a list of best practices.

Coordinating social media efforts with a vendor is another possibility. Learn how your BDR partner uses social media when something goes wrong. How can they keep you in the loop? How can you relay that message most effectively to customers? Sit down with your partners to find out.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.