Arrow Debuts Copilot for Microsoft 365 Services for Partners

Arrow Electronics is making Copilot for Microsoft 365 available to channel partners in EMEA via its cloud delivery and management platform, ArrowSphere Cloud.

The distributor also is delivering a dedicated enablement program to help resellers accelerate the opportunity with Copilot.

Launched in January, Copilot for Microsoft 365 uses the power of generative AI (gen AI) and natural language processing (NLP) to boost user productivity and creativity.

Arrow distributes Microsoft in more than 20 European countries. It said it has more than 300 licensed Copilot-certified specialists working locally to support channel partners with their Copilot implementations.

Brendan Murphy, global director of public cloud at Arrow, said the distributor also is a Copilot for Microsoft 365 user.

Arrow's Brendan Murphy

“We know the impact it can make,” he said. “We use our hands-on experience to help our resellers build their skills and unlock the potential of the platform. We invested significant time pre-launch, working with Microsoft to make sure we were ready to go on day one. Our resellers didn’t waste any time, transacting within the first hour.”

Copilot for Microsoft 365 'Can Transform the Channel Landscape'

To support the channel, Arrow hosted a global livestream on launch day across several social media platforms. The enablement is continuing with a range of global and local training initiatives, including webinars such as, "Unlocking the Partner Opportunity of Copilot for Microsoft 365."

“Since the launch of Copilot for Microsoft 365, Arrow has implemented more than 9,000 licenses, coaching and guiding resellers on how to drive adoption and enhance productivity, creativity and collaboration for end customers,” said David Smith, VP worldwide channel sales at Microsoft. "With Copilot for Microsoft 365, we can transform the channel landscape, supporting customers at various stages of tech maturity and unleashing their potential with AI across apps, data and AI models.

Microsoft's David Smith

Smith added that Arrow’s Copilot-dedicated value-added services can “help maximize the channel opportunity to sell AI value to customers.”

Partners can also use the new security dashboard in ArrowSphere to access an aggregated view of their customers’ security posture, quickly identifying any threats.

TD Synnex launched its Enablement Journey for Microsoft 365 Copilot for partners in December 2023.