Informa Acquires NetLine to Drive B2B Lead Generation

Channel Futures will soon be providing its audience with even more insights into customers’ needs, preferences and buying habits. Its parent company, Informa PLC, has acquired NetLine Corp. Netline is one of the leading providers of B2B lead generation services as well as a thought leader in first-party, buyer-level content-based intent data to the tech industry and beyond.

The NetLine team will join Informa Tech, a division of Informa PLC. Channel Futures is an Informa Tech brand.

Informa Tech’s Gary Nugent

Gary Nugent is CEO of Informa Tech.  “By joining forces with NetLine, we are excited to start shining a light on customer intent and behavior based on the content interests of our extensive community of technology professionals,” he said. “We can really help our clients improve customer experience through meaningful and relevant engagement.”

Informa Tech’s Kelly Danziger

Kelly Danziger, general manager and vice president of channel at Informa Tech, oversees the operations of Channel Futures. “This is such exciting news,” she said. “The addition of NetLine to the Informa Tech family adds yet another layer to the services and solutions we deliver to the Channel Futures community that will provide further insight to buyers’ needs and buying behavior.”

“Data is vital in today’s tech-based business environment, and we will be providing our readers and their clients with the information they need to stay ahead of the curve.”

Accelerated First-Party Data and Revenue

NetLine was founded by in 1994 by entrepreneur Robert Alvin. It is the only content-centric, intent-driven lead management platform that accelerates first-party data and revenue for B2B marketers.

The NetLine platform centralizes lead capture, qualification, routing and analytics in an intuitive self-service platform. NetLine’s content syndication lead generation network reaches 125 million unique visitors and processes more than 700,000 leads monthly across 300 industry sectors.

With zero reliance on third-party cookies, NetLine offers clients the last mile of B2B account intent, providing valuable insight regarding specific buyer-level intent.

The investment banking and M&A advisory services firm Bright Tower served as exclusive financial adviser to Informa in this transaction.