MSPmentor and Nine Lives Media Acquired By Penton Media

accelerate-startup

As you may recall, Amy Katz and I launched Nine Lives Media in 2008. Our goal was to disrupt established IT media markets, and define emerging IT media markets. The result? Our blog-driven communities have redefined how the IT Channel communicates, collaborates and marches forward.

Our commitment to our mission, our community members, and our sponsors continues under Penton Media’s ownership. We’re not leaving. Instead, our team plans to engage even more deeply with the IT Channel and the managed services market.

Powerful Parent

Indeed, we’re gaining some clear economies of scale. Let me give you some examples. Led by CEO Sharon Rowlands, Penton:

Nine Lives joins Penton Media’s Technology Group — which includes the Windows IT Pro community and other powerful brands. The Nine Lives Media team and our leading IT Channel communities — MSPmentor, Talkin’ Cloud and The VAR Guy — report into Peg Miller, Penton’s Technology Group market leader.

In a prepared statement, Miller said:

So, where do we go from here? Amy continues to run the Nine Lives brands as president, and I march forward running our editorial operations. Our sales and editorial teams also remain fully engaged. Familiar voices like Daniel Berthiaume, Nicholas Mukhar and John Moore continue to blog for MSPmentor. As do I.

Amy and I gave this business combination a lot of thought. When we sat down with the Penton executive team, we had a clear meeting of the minds. Amy, our advisors and the Penton team hammered out the deal. Now, we’ll work hard to impress you with the results.