Report: “Twoogle” Merger Rumor Makes the Rounds at Engage 2015

In the wake of Google’s (GOOG) deal last week to add tweats to its search results, might the search giant consider buying Twitter (TWTR) in a mega “Twoogle” merger?

At Engage 2015 attended by some 1,000 social media executives last week in Prague, the whopper rumor popped up, according to Business Insider UK, which appears to have coined the “Twoogle” term.

One top executive at Engage thinks the chatter maybe isn’t so far-fetched, Business Insider UK reported.

Twitter, whose 74 percent increase in Q1 2015 revenue to $436 million came in below its own forecast and analysts’ estimates and whose Q2 guidance disappointed Wall Street–to say nothing of its 18 percent deeper losses to $162 million for Q1–just landed a new arrangement with Google to display tweets along with search results.

In return, Google ad clients will also be able to make placements on Twitter.

For now, the agreement is good in the U.S. for iOS and Android mobile users but soon it will be expanded to Web searches on the desktop and to other countries, said Jana Messerschmidt, Twitter Global Business Development & Platform vice president, in a blog post last week.

“By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google,” she said.

So, as Business Insider UK pointed out, there’s a nice back-and-forth equation here–Google pushes traffic to Twitter and Twitter serves as an additional ad platform for Google.

At some point, might the two companies use the deal as lead-in to a “Twoogle” merger down the road?

“Google should buy them,” an executive attending Engage told Business Insider UK. “Twitter could give them a real-time element to search.”

“[The Google-Twitter tweat/search/ad deal] looks like Google is trying to buy them,” the executive said.

We’ll just have to wait and see on this one.

Meanwhile, in the last month, Twitter’s stock has nose-dived 41 percent to close Friday, May 22 at $36.60. The questions surrounding Twitter over its comparative weakness in size and scale next to Facebook (FB), which commands 1.4 billion monthly active users, nearly five times Twitter’s 302 million, have begun to get louder.