Zyme Closes on CCI Acquisition

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Channel data management company Zyme has closed its acquisition of San Francisco-based CCI, a channel management firm founded in 1983, an addition that will expand the vendor’s smart application portfolio.

CCI focuses its solutions – MDF, joint marketing planning, incentive, and OEM funds – in the telecom, software and hardware industries. The company also offers services and support, such as program administration, global payments, global support and best practices.

Nine-year old Zyme sells its Zyme Cloud Platform 3.0, a SaaS suite of products and services, for end-to-end channel data management. The offering targets the channel by role and industry. It includes automated data collection with analytics reporting and integration with third-party systems, as well as solutions for managing e-commerce channels and incentives, the vendor said.

“Our decision to bring CCI under Zyme’s umbrella follows our vision to offer customers smart, data-driven applications to help them sell more through the channel while keeping their channel management costs down,” said Zyme CEO Chandran Sankaran.

The acquisition enables Zyme to provide advanced channel incentives: rebates, price protection and deal-registration (ship and debit) programs as well as MDF and co-op, along with overall program design and payment services — and links all of those with channel performance data to enable a unique, high-value solution for customers, the company said.