360Insights Grows Channel Incentives Business with CR Worldwide Acquisition
Converging trends are challenging traditional channel incentives management products.
October 1, 2020
The acquisition of CR Worldwide by 360Insights, announced Thursday, helps the channel incentives management company expand globally.
Founded in 2008, Canada-based 360Insights sells its Channel Success platform. The 360Insights platform design optimizes channel incentives and manages them for both B2B and B2B2C companies. Channel Success serves multiple vertical industries — automotive, retail/buy group, eye care, technology, building materials, kitchen and bath, telecom, pharma, HVAC and tires. Founded in 2002, CR Worldwide‘s headquarters are in the U.K.
360Insights’ Jason Atkins
“CR Worldwide has built a reputation of excellence, a team of experienced and savvy professionals and a suite of products and services that have helped some of the world’s largest brands achieve sales success,” said Jason Atkins, founder and CEO of 360insights. “Their mission and vision align well with 360insights’, which is why we’re thrilled to welcome their people and capabilities to our growing team.”
The acquisition of CR Worldwide will help 360Insights expand its global workforce, reach and customer base. At the same time, the company expects to increase key capabilities, including point-based loyalty solutions and multilanguage solutions.
Tools from CR Worldwide integrate with 360Insights’ Channel Success platform. It is a SaaS solution that automates CIM, and includes channel data Management (CDM), closed-loop reporting (CLR), through-channel marketing automation (TCMA) and partner relationship marketing (PRM).
In addition to its U.K. office, CR Group has offices in the U.S. and EMEA. 360Insights has offices in Canada, U.S. and U.K.
Global Expansion
Going forward, David Gould, former CEO of CR Worldwide, will be responsible for growing the European business.