AT&T Cuts Family Plan Rates, Intensifies Battle With Verizon, T-Mobile

By Kimberly Koerth

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AT&T is offering new, reduced prices on family plans for both new and existing customers.

The deal starts at $130 per month with two smartphones, 10GB of data and unlimited talk and text. It’s $15 more per line and the total amount of data remains the same.

The deal is available to both current customers and customers who switch to AT&T from Verizon, Sprint, T-Mobile or other wireless carriers. Small businesses with up to 10 lines are also eligible.

New customers could save up to $100 from comparable plans from other mobile carriers, but current AT&T customers can also save by switching to the new plan, the company said.

These new plans give customers what they want our best-ever prices on a best-in-class network,” AT&T Mobility chief marketing officer David Christopher said. Were making it easy for families who want it all great service, great value and big bucket of data to share.”

AT&T is also offering all new and existing customers a $100 bill credit for each new line of service added, including smartphones, tablets, mobile hotspots and other devices.