Glowpoint Introduces Hybrid Videoconferencing Service

Glowpoint (GLOW) today unveiled a Hybrid Videoconferencing service designed to bridge the gap between managed and self-service video conferencing.

The Denver-based cloud communication services provider said the new service blends an automated managed service experience (AMSE) with self-service virtual meeting room (VMR) technologies to make it easier for business users to increase their reach and participation levels.

“By offering the full spectrum of video collaboration services, we’re addressing more use cases, supporting a wider range of users and partners and accelerating adoption of video in the enterprise,” Mark Haase, Glowpoint’s vice president of product, said in a prepared statement.

Peter Holst, Glowpoint’s CEO, added that he believes Hybrid Videoconferencing is unique because it “focuses on a methodical approach for getting easy-to-use video services in the hands of all users.”

Hybrid Videoconferencing’s web portal enables users to schedule VMRs, add participants and locations and send invites to meeting participants, Glowpoint said.

Additionally, Glowpoint noted that non-scheduled participants can join meetings from conference rooms, desktop and mobile apps and phones.

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So what does Hybrid Videoconferencing mean for Glowpoint and its customers? This new videoconferencing service could help Glowpoint boost its revenues and better support its customers for years to come, especially if the videoconferencing services market continues to grow.

Glowpoint currently supports more than 1,000 organizations in 130 countries, and the Hybrid Videoconferencing service could help this cloud communication services provider expand.

The global videoconferencing services market is expected to grow over the next few years, too. Infonetics reported that enterprise videoconferencing and telepresence market revenue rose 11 percent sequentially to $838 million in the third quarter of last year; Glowpoint, meanwhile, recorded $8 million in revenue during that same time frame.

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