How MSPs Can Set Themselves Apart From Their Rivals

By Claire Cleveland

A new survey indicates that the managed service provider (MSP) market is healthy and gives insight into what the most successful MSPs are doing to beat the competition.

Kaseya, the cloud-based IT management software provider, found that MSPs that are growing faster are doing so because they price higher and go after bigger deals. They are implementing value-based pricing and are offering services that their less successful rivals aren’t offering as frequently.

Kaseya polled owners and operators of nearly 700 MSP firms in 30 countries, providing a detailed look into how MSPs price key services and how the business of offering these services has changed over time.

The survey also pinpointed the new services that MSPs should offer in 2015 to meet customer demand and help set themselves apart. For example, less than 10 percent of respondents offer full mobile device management (MDM) and bring your own device (BYOD) management.

More than 90 percent of respondents said they will either increase or keep their managed service pricing flat in 2015.

“The MSP market is constantly changing as clients’ needs evolve, and successful MSPs need to continuously evolve their businesses to survive and thrive,” said Loren Jarrett, chief marketing officer for Kaseya.