The EMM Market: A Mid-Year Review
The EMM space has been reshaping itself by the day since the beginning of 2014. Here's a mid-year review of stories MSPs may have missed.
![The EMM Market: A Mid-Year Review The EMM Market: A Mid-Year Review](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt7e15ebf1d7e8157a/65247b9c53c26eac484d837f/join2_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Want to know what’s been going on in the EMM space since the beginning of 2014? Scroll through this slideshow to find out.
BlackBerry CEO John Chen (pictured) published an open letter at the end of 2013 to assure BlackBerry enterprise customers that his company is “strong financially, technologically savvy and is well-positioned for the future.”
“With a global enterprise customer base exceeding 80,000, we have three times the number of customers compared to Good, AirWatch and MobileIron combined,” he wrote in the letter.
Chen failed to note how BlackBerry would work with its channel partners in 2014.
VMware announced in January its plans to acquire AirWatch for approximately $1.54 billion.
VMware CEO Pat Gelsinger (pictured left) said the acquisition will “add a foundational element” to the company’s end-user computing portfolio.
Several Gartner Magic Quadrant MDM leaders in February voiced their opinions on the acquisition.
AirWatch by VMware SVP and General Manager John Marshall (pictured right) gave his perspective of the EMM market in an exclusive April interview with MSPmentor.
“The customers are now becoming more sophisticated in their requirements and their desire to scale these mobile deployments, and that requires more of a platform approach,” he said in the interview.
Fiberlink Communications (recently acquired by IBM) this year switched from a per-device pricing model to a per-user pricing model for its mobile device management services, Fiberlink Channel Chief Francois Daumard (pictured) told MSPmentor in a February interview.
He noted that the user-based pricing model is “a very strong market trend in the channel.”
Daumard also said that IBM’s acquisition of Fiberlink, has caused “no disruption” with channel partners or his channel team.
SOTI CEO Carl Rodrigues (pictured) spoke with MSPmentor in February to provide his input on recent movement in the EMM space, pointing out to readers that many of SOTI’s competitors have won VC funding.
“A lot of these EMM vendors out there are running on VC funding, and they’re getting a lot of pressure to do something, whether it’s to go public or sell out to someone because that funding was running out,” he said in an interview with MSPmentor.
Additionally, he said MobileIron, one of SOTI’s competitors, would either be bought or go public within the year. Did his prediction come true?
Good Technology acquired mobile service management (MSM) company BoxTone in February to satisfy end user mobility demand, as well as provide IT with security and control. The financial terms of the deal were not made available at the time.
Good Technology CMO Lynn Lucas told MSPmentor in a February interview that the company’s acquisition of BoxTone is “great news for both companies’ channel partners.”
“Good Technology’s channel partners now can expand their solutions with the world’s only mobile service management portfolio,” she said in the interview.
MobileIron ended months of speculation by filing the necessary paperwork in April to take the company public in an IPO that it hopes will raise $100 million.
The numbers: MobileIron’s total revenue was $13.9 million, $40.9 million and $105.6 million in 2011, 2012 and 2013, respectively; but it also incurred net losses of $25.7 million, $46.5 million and $32.5 million in 2011, 2012 and 2013, respectively.
MobileIron plans to list its common stock under the symbol “MOBL,” but it did not specify the name of a specific stock exchange.
Citrix Channel Chief Mike Fouts spoke with MSPmentor at Synergy 2014 to give readers an outlook on the company’s channel program.
He noted that two of the most profitable market segments for Citrix are SMBs and high-growth customers. Citrix has more than 100,000 customers between those two markets.
“I do believe, philosophically, that we need to reward the people that invest the most with us,” he said. “The more investment a partner makes, the more I want to reward them.”
Good Technology filed its registration statement with the U.S. Securities and Exchange Commission in May. The company said in its S-1 filing that it plans to raise $100 million in an IPO.
The numbers: Good Technology posted a net loss of $118.4 million on $160.4 million in revenue last year and reported a net loss of $90.4 million on $116.6 million in revenue in 2012.
Here’s what Good’s IPO might mean for channel partners currently working with the EMM company.
Google joined in on the fun by acquiring Divide, a company that provides a cloud-based management platform to help IT manage the risks that come with bring-your-own-device (BYOD) policies, in May. The financial terms of the deal were not disclosed.
Google declined to comment on the acquisition — other than what was already stated in a Divide blog post.
Divide said it will be joining Google’s Android team.
Google joined in on the fun by acquiring Divide, a company that provides a cloud-based management platform to help IT manage the risks that come with bring-your-own-device (BYOD) policies, in May. The financial terms of the deal were not disclosed.
Google declined to comment on the acquisition — other than what was already stated in a Divide blog post.
Divide said it will be joining Google’s Android team.
UPDATED — Some of top players in the enterprise mobility management (EMM) market include VMware (VMW), BlackBerry (BBRY), MobileIron, Good Technology, SOTI, IBM and Citrix (CTX) — even Google (GOOG) is making some more noise in the space.
Terms such as mobile device management (MDM) and mobile application management (MAM) no longer grab the headlines. These phrases are now only a small part of a larger market — something IT administrators and customers will have to get used to.
Since the end of last year, the EMM market has seen a lot of M&A activity — VMware acquired AirWatch; and IBM acquired Fiberlink Communications. Many experts and leaders in the EMM space expect market consolidation to continue.
The market has undergone a massive transformation since the beginning of 2014, and the space is evolving by the day. With that being said, it can be a challenge for managed services providers (MSPs) to keep up with the constant changes in the market. There are only so many hours in the day, and most of those hours cannot be spent on scanning market news, analyzing trends and speaking with insiders in the market.
But that's where MSPmentor comes into the mix — to bring together pieces of the puzzle for MSPs and other channel partners looking to make sense of the consolidating market. We'll attempt to answer the channel's questions on EMM: Who's leading the space? Who in the market is partner-friendly? Should MSPs leverage a per-device pricing model or a per-user pricing model?
MSPmentor is close with the leaders in the market, and we're paying close attention to the rumors and gossip in the space for our readers. The following slides are a collection of some one of the biggest moves in the EMM market this year.
If we forgot to incorporate something into the slideshow, call us out on it in the comments section below — or feel free to email cj.arlotta"at"penton.com.
Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above.
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