The EMM Market: A Mid-Year Review

UPDATED — Some of top players in the enterprise mobility management (EMM) market include VMware (VMW), BlackBerry (BBRY), MobileIron, Good Technology, SOTI, IBM and Citrix (CTX) — even Google (GOOG) is making some more noise in the space.

Terms such as mobile device management (MDM) and mobile application management (MAM) no longer grab the headlines. These phrases are now only a small part of a larger market — something IT administrators and customers will have to get used to.

Since the end of last year, the EMM market has seen a lot of M&A activity — VMware acquired AirWatch; and IBM acquired Fiberlink Communications. Many experts and leaders in the EMM space expect market consolidation to continue.

The market has undergone a massive transformation since the beginning of 2014, and the space is evolving by the day. With that being said, it can be a challenge for managed services providers (MSPs) to keep up with the constant changes in the market. There are only so many hours in the day, and most of those hours cannot be spent on scanning market news, analyzing trends and speaking with insiders in the market.

But that's where MSPmentor comes into the mix — to bring together pieces of the puzzle for MSPs and other channel partners looking to make sense of the consolidating market. We'll attempt to answer the channel's questions on EMM: Who's leading the space? Who in the market is partner-friendly? Should MSPs leverage a per-device pricing model or a per-user pricing model?

MSPmentor is close with the leaders in the market, and we're paying close attention to the rumors and gossip in the space for our readers. The following slides are a collection of some one of the biggest moves in the EMM market this year.

If we forgot to incorporate something into the slideshow, call us out on it in the comments section below — or feel free to email cj.arlotta"at"penton.com.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above.