JFrog Partners Get New Global Channel Program

JFrog partners have access to the company’s new global channel program that aims to ease customer adoption of its solutions through third parties.

The new program also aims to create new revenue streams for JFrog and its partners. It’s designed around a co-sell motion, allowing partners to learn by working hand-in-hand with JFrog solutions engineering, professional services, marketing and support teams. This approach provides JFrog partners with “ultimate freedom” to build and scale their practices while accelerating time to revenue, the company said.

The program’s framework allows JFrog partners to deliver DevOps and DevSecOps solutions to help companies better build and secure their software supply chains.

JFrog’s Kelly Hartman

“Our aim is to provide value to partners by allowing them to tap into our solutions and expertise, which is trusted by many Fortune 100 companies across the globe,” said Kelly Hartman, JFrog’s senior vice president of global channels and alliances. “We flipped the traditional investment-heavy partner model on its head because we think of our partners as strategic accomplices. Together, we’ll push the boundaries of technology to conquer the multi-billion-dollar DevOps, DevSecOps, MLOps and IoT markets while helping our joint customers reach their business goals.”

JFrog Partners Get More Flexibility with New Program

JFrog’s partner program provides the flexibility to choose how partners want to create customer value with several options for each customer engagement. Certified partners can choose to co-sell, resell or sell into U.S. government agencies with dedicated programs to support each motion pre-and-post sales.

All program options are now available along with a partner portal to simplify engagement.

The partner program also provides:

JFrog’s Tali Notman

“JFrog expands rapidly within the enterprise, offering both on-premises and cloud solutions,” said Tali Notman, JFrog’s chief revenue officer. “Our foundation was established through strong community support, and we’ve become pioneers in the DevOps and security realms. As we prepare for the future, I am enthusiastic to witness how our scale will further flourish through collaboration with our trusted third-party partners.”