Gartner's Tiffani Bova Lands Newly Created Evangelist Position With Salesforce

**Editor’s Note: Click here to see which channel people were on the move in February.**

Salesforce, the cloud computing company, has hired Tiffani Bova to fill the newly created position of global, customer growth and innovation evangelist.

Bova previously was with Gartner, where she spent 10 years as a vice president, distinguished analyst and research fellow. She helped both established and emerging technology companies shape their growth, and apply customer and market trends to future sales initiatives.

With Salesforce, she will use her knowledge of sales, channels, CRM and industries to help the company’s customers improve sales performance and enhance customer experience.

“My focus will be helping companies reimagine how they can not only grow bigger, but grow better with innovative business models and technology,” Bova said on the Salesforce blog. “I consider myself a ‘recovering sales rep’ — I’m excited to meet sales leaders from some of the largest and most successful sales organizations in the world who are using Salesforce technology, to improve performance and enhance customer experience, in order to uncover best practices and insights which can be shared more broadly.”

Prior to joining Gartner, Bova was senior director of indirect sales and programs for Gateway, and vice president of indirect sales and channel strategies for Interland.{ad}

“Salesforce is giving me the opportunity to go beyond sales and look across the entire landscape — at enterprises and small businesses that are looking for ways to accelerate sales and growth, remain relevant in a highly competitive market and develop strong experiences for their customers,” she said. “Really, it’s not just about Salesforce’s customers, it’s about Salesforce’s customer’s customers. How can they use our technology to be more engaged and deliver better customer experiences? We want a complete view of how that technology is making an impact, from the first mile to the last mile of customer engagement.”

Bova has been a staple at industry events, more than one delivering a keynote at the Channel Partners Conference & Expo.