Inriver Hires Splunk, Datto Vet Brooke Cunningham as CMO

Inriver, a product information management (PIM) provider, has hired Brooke Cunningham, previously with Splunk and Datto, as its chief marketing officer (CMO).

The company also hired Brad Habansky as chief sales officer. The moves build on Inriver’s increasing momentum and expansion into the U.S. market.

Inriver’s Brooke Cunningham

Cunningham has held global leadership roles in marketing, operations, partner and program functions.

Before joining Inriver, Cunningham was Datto’s CMO. Before that, she was with Splunk for nearly six years. Her most recent role was area vice president of global partner marketing and experience. There, she played a key role in growing the company’s revenue from $650 million to more than $2.5 billion by maximizing use of the channel.

In addition, she has held roles at CA Technologies, SAP and Qlik.

Inriver ‘Most Sophisticated’ In PIM Space

“Simply put, Inriver has the most sophisticated product in the PIM space with big-name customers across manufacturing and retail, as well as a highly valued partner ecosystem,” Cunningham said. “I saw the opportunity to elevate the Inriver brand, as well as support our rapid growth and global expansion. As CMO, I look forward to applying my passion for driving integrated marketing models, building for scale, and delivering go-to-market (GTM) growth outcomes to bring our customer and partner ecosystem stories to life.”

Inriver’s Brad Habansky

Habansky most recently was senior vice president of sales at ElasticPath. There, he led account management, pre-sales, and customer success. He’s also held leadership positions at Oracle, Salesforce and commercetools.

“I’ve been an admirer of Inriver for many years and see a massive opportunity in the PIM space,” he said. “After spending the last six and a half years in commerce, I’ve seen commerce functionality commoditize. As commerce becomes increasingly digital, and with Inriver’s ability to manage product data and create a unique experience wherever the customer lives, I’m so excited to be a part of a team that can bring unparalleled value for our customers.”

Another Datto Departure

In other channel personnel news, the changes at Datto continue. Desraie Thomas has left her role as Datto’s channel development manager. She confirmed her departure on LinkedIn.

Desraie Thomas

Thomas’ new role is senior channel development manager at DataStream Cyber Insurance.

“It’s a weird thing, moving on, moving forward, saying goodbye,” she said. “Working at Datto has been one of the best experiences of my life.”

Thomas’ exodus is among many, including SVP of business development Rob Rae, since Kaseya bought Datto last year.