Sandy Hogan on SADA Move: ‘Surprised I Haven’t Gone This Route Earlier’

By now, cloud channel partners have heard about Sandy Hogan’s new career move from VMware to SADA. Hogan led VMware’s channel program for a little more than two years. She has worked in the tech sector for more than 20.

SADA’s Sandy Hogan

But this role with SADA – she’s accepted the position as the MSP’s first-ever chief revenue officer – marks a departure for Sandy Hogan. It’s the first time she will have worked for a channel partner rather than a vendor. And that is a little surprising to her. After all, Hogan has been involved with the channel for a while — and she loves and champions the value and expertise partners bring to organizations.

Because of that, she told Channel Futures on July 14, “I’m actually surprised I haven’t gone this route earlier.” (She made a similar observation in our initial discussion with her yesterday: “The opportunity is really on the partner side,” she said.)

We’ve got that takeaway, and more, in the slideshow above. Click to find out more from Sandy Hogan about her next steps, and plans as SADA’s CRO.