GFI Software Reorganizes, Splitting Across Customer Lines

GFI Software will split into two companies – one that serves the managed services market exclusively and another that serves IT end user companies, General Manager Alistair Forbes announced today during a keynote address at the GFI Max Conference in Orlando, Florida.

The corporate restructuring will officially take place on October 1 and create two companies: LogicNow and GFI. LogicNow will be the MSP-focused company and will include GFI Max, IASO cloud back-up and other cloud-based products, will focus on SaaS technologies under a subscription model.

GFI, the other entity, will focus on private cloud solutions delivered to IT administrators in end-user organizations. While the companies will run as separate entities, the management teams of each business and investors that have driven the company’s success to date remain unchanged. It’s unclear if top management of either organization will change following the transition.

Ownership, management stays the same

Ownership of the companies will remain the same as well, with private equity firm Insight Venture Partners counting both LogicNow and GFI among its portfolio companies. Insight Venture Partners also holds a large stake in Kaseya, another remote monitoring and management company.

As part of the reorganization GFI Max will be re-named MAXfocus and offer MAXRemoteManagement, MAXMail, MAXServiceDesk and MAXBackup, MAXfocus.

Ten year-old born-in-the-cloud RMM provider GFI Max now claims 10,000-plus customers in more than 100 countries, the company said.

GFI MAX, which celebrates its 10th anniversary this month, is the most successful Managed Service Provider (MSP) platform in the world with 10,000+ customers across more than 100 countries.

“Separation will allow both LogicNow and GFI to focus on their core markets and optimize their product strategies for their large and growing customer bases,” said Walter Scott, CEO of LogicNow and GFI. “Creating two separate and focused businesses from one improves our operational effectiveness and enables us to maintain our industry-leading growth rates. Aside from that, it’s business as usual.”