Apple Starts Talking Up Mac for the Enterprise

Stocks are tanking. Banks are closing. The polar ice cap is melting. The world is ending. In this time of crisis, Apple finally has a message for corporate CIOs: Buy some Macs. In fact, Apple is hosting online seminars to promote the Mac as the most secure desktop for today’s enterprises.

The VAR Guy is pleased to see Apple bolstering its message to CIOs. If you absolutely wanted to run Windows (and Windows applications) on a Mac, you can. But the fact is, there are departments within all large companies that will do just fine running Mac OS X and its native applications.

Heck, The VAR Guy remains loyal to his MacBook Pro as he works with Fortune 1000 companies all the time, and he doesn’t experience any problems sharing files with his clientele.

Among the Mac’s perks: Our resident blogger isn’t running a bunch of big, bloated security software to keep his Mac safe. And that’s precisely the point of Apple’s new, simple pitch to CIOs:

Short. Sweet. And on message. (The US Presidential Candidates could learn a thing or two from Apple.)

To drive home its message, Apple is hosting an on-demand online seminar, describing the security features built into Mac OS X.

The VAR Guy isn’t suggesting that every large company dump their Windows machines for Macs. But any CIO that isn’t testing the Mac waters is ignoring some basic facts: Macs can drop right into most business settings, in a secure fashion that actually improves user productivity.

At least, that’s The VAR Guy’s spin on the situation.

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