Dell Extends Multi-Vendor Support for European Customers

Dell is showing the love for its European customers by offering multi-vendor PC support, expanding the services benefit it U.S. customers currently enjoy. The VAR Guy sees the move as an attempt by Dell to streamline its customers’ services by offering one-stop shopping, so to speak. If you live in Europe and you use a non-Dell PC, Dell will now support that hardware to make your life, or your IT admin’s life, much easier. Read on for the quick rundown on Dell’s lovefest with competitors’ products …

Dell’s plan is simple: Support the customer and their hardware. No more confusing warranties, and no more multiple-vendor juggling. Dell ProSupport is now supporting European customers who have hardware issues with IBM, HP, Acer or Lenovo laptops, desktops, servers and more. Rather than helping its competitors, Dell sees this as a way to create stickiness through all-encompassing support.

Yes, if you’re wondering, Dell does offer this kind of support in the United States, including hardware break/fix phone support. Dell apparently has seen success with this service, noting it ranked highest among support providers in the Overall Support Providers category of TBR’s Q1 2011 Customer Satisfaction Study.

Our resident blogger is always looking at the bigger picture, and right now, HP is in the big picture. Can Dell ProSupport gain even more traction as the fate of HP’s PSG spinoff remains uncertain? Dell has the very real chance taking in tons of customers who have been using HP products but have lost faith in the HP brand amid the company’s internal turmoil.

Hmmm. There are still plenty of moves to be played on the IT chessboard. The VAR Guy will keep tabs.

Meanwhile, check out Dell ProSupport for some more granular details. The program is open to registered channel partners as well as regular customers.