Tech Data Debuts New Reseller Marketing Portal

Tech Data (TECD) has launched a new marketing portal that promises to provide resellers with no-cost access to customizable and automated marketing campaigns through TDAgency.

The portal is offered as part of Tech Data’s resellerConnect Marketing program and is expected to give resellers access to content they can use to customize their own marketing campaigns.

“TDAgency is dedicated to the success of our channel partners, and now solution providers can use the new marketing portal—at no cost for the next six months—to gain access to quality tools designed to help them implement new programs to reach a broad network of end users,” said Pablo Zurzolo, vice president of TDAgency at Tech Data, in a statement. “These tools also benefit our vendor partners. They can host content within the portal to generate leads and reach more solution providers looking for specific product offerings and technologies.”

The portal will also provide resellers with access to data analysis and lead scoring so they can track trends and changes in the market, according to the announcement. Additional features such as CRM integration, campaign results anaylsis and customized social media feeds also are available.

While the service is free to resellers for the initial six-month period, Tech Data did not mention how much the service will cost users following that trial.

The distributor has been busy as of late, with this week’s announcement coming on the heels of several recent technology partnerships, including ones made with Saratoga Speed and Barracuda Networks (CUDA) that will provide Tech Data partners access to the companies’ flash storage arrays and security solutions, respectively.

Last month, Tech Data also announced it had acquired certain aspects of Phoenix-based data center and professional service provider Signature Technology Group in an effort to bolster offerings to the distributor’s Advanced Infrastructure Solutions division.