Channel Veteran Annie McKnight Joins Informa Tech Channels to Lead Digital, Events Sales

PRESS RELEASE — Informa Tech Channels, home of the Channel Futures and Channel Partners Conference & Expo brands, has appointed channel veteran Annie McKnight as head of sales. She will be responsible for the organization’s sales strategy managing a team of sales professionals who have achieved record-setting performance over the past two years.

McKnight, who is one of the technology industry’s most prolific and accomplished sales professionals, will focus on expanding the organization’s services which are designed to accelerate the growth of technology vendors and suppliers who want to reach the entire channel of technology advisors, agents, MSPs, VARs and IT consultants. McKnight will focus her efforts on driving the growth of the Channel Futures digital platforms, live event services and its channel research offerings. She will work closely with our existing customers while expanding the Informa Tech Channels offerings to a whole new generation of technology vendors and suppliers. In her role, McKnight will access the depth and breadth of Informa’s digital demand generation, events and research services. Informa Tech is one of the technology industry’s largest providers of world-class research, training, events and media.

Informa Tech’s Annie McKnight

McKnight joins Informa from The Channel Co. where she most recently served as Sr. Account Director. Her vast industry experience includes more than two decades managing product lines from inception to execution, developing sales teams through mentorship, training and onboarding, building sales forecasts, product pricing, and launching new products to the marketplace. She previously worked at IDG, Ziff-Davis and CMP—which were considered the Big Three in technology publishing and events at the industry’s conception. Her roots in the channel run deep having started her career at Leading Edge Computer Products, a leading PC products supplier, then later Prime Computer.

“Our business has seen record-setting growth based on the success of our media and events platforms designed for customers who want to reach the entire channel ecosystem. We are driving the channel forward focused on the future of this business. As we expand our services, we needed someone who is a strategic sales leader, has strong client relationships and an understanding of the future of the channel. McKnight will help all our customers leverage the full suite of our offerings as she steers our sales organizations going forward,” said Informa Tech Channels GM Kelly Danziger. “Annie joins one of the best leadership teams in the industry which includes Robert DeMarzo, content, Joe Marks, events, and Brittany Watts, marketing.”

“I am thrilled to have Annie join our organization. The Channel Partners conferences have experienced incredible growth over the past two years based on the event experience and value we deliver for attendees and customers. We look forward to having Annie extend our events with digital offerings and creative ways to bring our live event content to the entire channel,” said Joseph Marks, Event Director, Informa Tech Channels.

McKnight will report directly to Danziger and lead an award-winning staff that includes Kimberly Daniels, Director of Media Sales, and Thomas Baker, Director of Event Sales.

“Annie has been a phenomenal account manager, resource and more importantly friend over the last number of years. She is an asset to the channel and I’m excited to see what she does in the next chapter of her career,” said Rob Rae, Senior VP of Business Development at Kasey’s Datto organization.

Eric Torres, VP Channels at ScalePad, said, “Annie had been extremely helpful to our organization and so many others over the years. Her strength of connecting the key players in the industry –new and old—had helped us form valuable connections, partnerships and most importantly, friendships. She remains one of the great connectors of people. I am excited for what is in store for her as she continues her journey in the industry.”

“I am excited to join the Informa Tech Channels team at a time of incredible change in the channel. Technology vendors and suppliers are at a crossroads when it comes to understanding the future of the partner community and need guidance on how to extend their reach to the next generation,” said McKnight. “I will be working with an extremely talented group of digital marketing, events and research professionals to help our customers grow their businesses.”

About Channel Futures
Channel Futures is a media and events destination for the information and communication technologies (ICT) channel community. We provide information, perspective and connection for the entire channel ecosystem, including solution providers (SPs), managed service providers (MSPs), managed security service providers (MSSPs), cloud service providers (CSPs), value-added resellers (VARs) and distributors, technology solutions brokerages, subagents and agents, as well as leading technology vendor partners and communication providers.

Our properties include many awards programs such as the Channel Futures MSP 501, a list of the most influential and fastest-growing providers of managed services in the technology industry; Channel Partners events, which delivers unparalleled in-person events including Channel Partners Conference & Expo, Channel Partners Leadership Summit, Women’s Leadership Summit, the MSP Summit and Channel Partners Europe; and a DEI Community Group, our initiative to educate, support and promote diversity, equity and inclusion (DE&I) in the ICT channel industry. Channel Futures is where the world meets the channel; we are leading Channel Partners forward. More information is available at channelfutures.com.

Channel Futures is part of Informa Tech, a market-leading B2B information provider with depth and specialization in ICT sector. Every year, Informa Tech welcomes 14,000+ subscribers to our research, more than 4 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.

Media Contact:
Brittany Watts
480-518-2371
[email protected]