X4 Knowledgebase Makes Big Strides

CLOUD PARTNERS Master agent X4 Solutions (Booth 218 and a Premier Sponsor) this year released the initial version of the X4 Knowledgebase, and it’s seen tremendous growth. Knowledgebase is a standalone website that offers marketing slicks, white papers, customer testimonials, promotions, and event calendars from more than 20 X4 Solutions carrier partners.

We underestimated the creativity of our carrier partners in crafting and posting unique content," said Curt Allen, president of X4 Solutions. "Considering the nearly unlimited potential of the Convey platform that hosts the site, and the ability to offer our carriers a far more efficient and effective method to deliver content to the X4 sales partner, Knowledgebase use and carrier participation has more than doubled."

One of the biggest challenges with large master agents is getting our materials and messaging out to their sales agents in an efficient manner," said Tim Peterson, business development manager at XO Communications, one of X4’s longtime carrier partners. "The X4 Knowledgebase allows our marketing team to upload the latest content directly to the sight, with appropriate search terms and description to drive increased traffic. The social media integration and the tremendous variety of content types make every visit to the site a refreshing experience. Most importantly, our materials and our message reach the sellers on the street.”