Acronis CyberFit Summit: Partners Gaining from Acronis' Aggressive Growth
Acronis is growing in the high double digits every year.
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Channel Futures: Will the new EDR solution create new opportunities for partners?
Alex Ruslyakov: Absolutely. This is the response part. Once you detect the threat, this is how you respond to it. And again, when this response is integrated with the whole journey of detection, prevention, response and recovery, that’s where it’s an integral part of the overall protection of any type of workload. And what it also represents is a huge upsell and cross-sell opportunity for the partner. If you’re an MSP business, if you’re doing whatever vulnerability patch management or antivirus protection for your customers, what happens if still the attack hits you? You cannot have a 100% guarantee that it doesn’t hit. No software will give you a 100% guarantee. So what happens then? You should be able to respond. And this is a great cross-sell opportunity. OK, we’re offering you this stack of services, the base services. Now we can upsell you to the next level of protection. And I think it’s not only the technical capability, but also a great business opportunity for the partners to do this natural cross-sell and upsell.