Acronis CyberFit Summit: Partners Gaining from Acronis' Aggressive Growth

Acronis is growing rapidly and that growth is directly benefiting the company’s channel partners.

That’s according to Acronis CEO Patrick Pulvermueller. Monday marked the start of Acronis CyberFit Summit 2022 in Miami. The theme of the conference is “cyber protect the future.”

Acronis is working with over 20,000 partners and 750,000 businesses in over 150 countries and 26 languages.

“We are growing in the very high double digits every year and have been growing for quite some time now, especially in the area of service provider business,” he said. “There, we are actually three digits. The primary benefit to partners is, on the one hand, our algorithms, the more workloads we are protecting, the better we can predict certain behavior models, so we are quicker in protecting others and detecting attacks better. And second, we do significantly invest in research and development, which we can do because of our growth, and that has led to new products, new features and much more opportunities for our partners to succeed.”

Finally, through Acronis’ larger base, it can attract more integration partners, Pulvermueller said.

“I really helps because it makes life for everyone easier and reduces complexity,” he said.

During Acronis CyberFit, Acronis unveiled a new, simplified endpoint detection and response (EDR) solution for MSPs. Acronis Advanced Security + EDR for Acronis Cyber Protect Cloud reduces the complexity present in other EDR solutions. It allows IT teams to detect and understand advanced attacks, and then recover using features like attack-specific, one-click rollback.

The Acronis Advanced Security + EDR early access program will be available in December for Acronis partners and will be generally available during the first quarter of 2023.

Core Message for Acronis Partners

Alex Ruslyakov is Acronis’ channel chief. He said there’s a core message for Acronis partners at this year’s CyberFit.

“I think the core message that we have for partners is that with the increase of cyber threats, the utmost importance is the way you prepare yourself for these threats to hit you,” he said. “And it’s not a question of if. It’s a question of when, obviously. And I think everybody realizes that now. So for you to be fully prepared, you have to have multiple lines of defense. That’s what we’re doing. That’s the essence of our platform, is to give our partners multiple levels of defense, which they can bring to their end customers. And it’s not enough to just detect the attacks. It’s not enough to just prevent those. You have to be able to respond and you have to be able to recover afterwards.”

Acronis’s platform delivers a stack of integrated services, Ruslyakov said.

“Integration here is of utmost importance because you might have multiple vendors in place for multiple tasks,” he said. “But what we see as a trend now is that there are too many different solutions and vendors. Our average partner would deal with 20 different vendors to complete relatively simple tasks of protecting the device and protecting the different types of workloads. They would have different solutions for different pieces of this protection strategy. And that brings in the complexity. And when you are in the MSP space, you can only be competitive if you’re efficient. If you’re not efficient, you’re out of business very soon because one of the trends is for automation. And we see a lot of bigger players buying out smaller players in the market and basically winning through their operational efficiency because that’s important for an MSP to be efficient. That’s where we help a lot.”

Scroll through our slideshow for a Q&A with Ruslyakov and more from Acronis CyberFit.