Arctic Wolf Networks Intros New Partner Program, Head of Sales

**Editor’s Note: Click here for a list of recent important channel-program changes or here to see which people were on the move in August.**

Arctic Wolf Networks has launched a new partner program and appointed Nick Schneider, former Code42 Software sales executive, as head of sales to accelerate growth and nationwide expansion.

Arctic Wolf is actively recruiting a small number of partners to join its Apex Partner Program. Partners will be on the “leading edge of offering a comprehensive threat detection and response service that differs from traditional managed security services,” the company said. Its AWN CyberSOC, an end-to-end service created for midmarket companies, provides an advanced set of threat-detection capabilities.

Schneider tells Channel Partners AWN CyberSOC is a “perfect complement to a large portion of the channel community’s business models.”

“We deliver a service that all channel partners’ customers require at some level in a way that is far more efficient than do it yourself,” he said. “The best programs are simple, streamline engagement with the vendor’s resources and are mutually beneficial to both partner and vendor’s businesses while enabling the best experience for the customer — we have encapsulated those key tenants within the Apex Partner Program.”{ad}

SMB/midmarket and small enterprises are “completely underserved” when it comes to advanced security services and have “traditionally been sold … a hodgepodge of point solutions that customers then have to piece together for a cohesive security posture,” Schneider said.

“The AWN CyberSOC will serve as the cornerstone of many customers’ security posture,” he said. “When implemented through our channel community, our partners are able to wrap complementary service and product offerings around the value of the CyberSOC, including by not limited to endpoint, cloud, application and perimeter technologies, and security services. Partners with the ability to leverage the AWN CyberSOC provide a win for AWN, the partner and the end user.”

Schneider previously was Code42’s vice president of North American sales. Prior to Code42, he led sales teams at Compellent Technologies, where he helped the company grow to a successful IPO and eventual acquisition by Dell.

“Nick has extensive experience growing high-performance sales teams and building out successful partner programs,” said Brian NeSmith, Arctic Wolf’s co-founder and CEO. “He has the unique combination of strategic vision and operational expertise, which will be invaluable as we embark on our next phase of growth.”

Arctic Wolf is expanding its sales team and opening offices nationwide, including Utah, Minnesota, North Carolina and Massachusetts.

“Our goal is to build a great company,” Schneider said. “We are focused on solving a difficult problem for our customers and partners in an elegant way.  We are redefining security by making it simple and affordable so that even the smallest company can have the same level of protection as a large enterprise.”