Druva Touts Industry’s First Data Management-as-a-Service Offering

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Druva, the cloud protection provider, on Thursday unveiled a new cloud platform that unifies services for data protection, governance and intelligence under a single control plane and data fabric.

Druva Cloud Platform can reduce the costs of data protection by more than 60 percent, the company said. With server, endpoint, cloud workload and application data optimized as a single, globally deduplicated data set, and natively managed in the cloud, companies can “achieve global visibility and policy management across all their data from a single control,” it said.

Timm Hoyt, Druva’s vice president of global channel sales, tells Channel Partners the platform is creating new opportunities for partners.

“The trend we are seeing is that customers are challenging the legacy deployment model of owning IT hardware and perpetual software licenses due to the great risk and costs of projecting precisely how much of both they need to support their business today, let alone tomorrow,” he said. “The reality is 95 percent of the time, a customer gets it wrong — and their business is hurt by under-or over-provisioning the equipment. Data management as a service (DMaaS), which is what the Druva Cloud Platform facilitates, includes none of these risks or problems. This provides partners with an opportune time to act in a consultative manner with their clients and advise them on their cloud journey — specifically the simplicity, scalability and savings afforded by moving to the Druva Cloud Platform.”

The platform features time-indexed metadata, global scale-out deduplication, auto-tiering, RESTful APIs for access and ecosystem integration, and elastic search and analytics capabilities, according to Druva. Additionally, it stores data in a security-first design that helps customers high level of adhere to various regulations.

Traditional partners are struggling with the role they’ll play in the fast-growing cloud channel community, as the classical reseller does not have the same role when the cloud is the product versus selling a client servers, storage or software, Hoyt said.

“Druva provides a tremendous opportunity for partners to pivot and help their clients with their cloud journey by introducing a hybrid cloud model, which keeps primary workloads running on-premise[s] (e.g., on Nutanix HCI) and the data protection and management in the cloud with Druva,” he said. “The Druva Cloud Platform merges our partners’ core capabilities with the new model for IT, which brings unique value to their clients, and in turn, profitable margins for the partner to capture.”

The new platform plays a pivotal role in Druva’s channel and business strategy, Hoyt said.

“We are the only vendor who has innovated from a technical and business model perspective to offer data protection and management as a service via the Druva Cloud Platform,” he said. “We have a channel-first route to market, which means that our partners will play an essential role in our business-strategy execution. There is no better place for a reseller to be than in the Druva channel ecosystem candidly — unique and unmatched value proposition, rich profit margins, ease of doing business with, and disrupting a $25 billion market, so the earnings potential is significant.”

Early this year, Druva launched advanced anomaly protection.