RES Enhances Global Partner Program

**Editor’s Note: Click here for a list of March’s important channel-program changes you should know.**

RES on Thursday announced its enhanced Global Partner Program aimed at helping partners to accelerate growth and improve customer experience.

RES is increasing its investments in the program. Earlier this week, it announced that long-time Citrix sales leader Tom Flink has been hired as its senior vice president of sales and services. Also, it has established teams and resources that extend the program’s footprint globally, and launched the RES ONE suite of products to give partners “much more to offer their customers, and greater opportunities to benefit from their partnership with RES.”

Adam Brush, RES’s vice president Americas, channels and inside sales, tells Channel Partners the program enhancements build on his company’s commitment to a “partner go-to-market model that delivered 100 percent of product revenue through the channel in 2015.”

“RES realizes the importance of increasing the company’s investments into the RES Global Partner Program,” he said. “RES regularly hosts successful partner advisory board summits, where we take these opportunities to listen to our partners, learn what their needs are and how we can improve. These summits and other partner engagements have yielded enlightening and collaborative conversations, which drove many enhancements of our new partner-first global program initiative.”{ad}

Program enhancements include: greater margin opportunities to lift revenue for partners; education and certification programs to ensure partner preparedness and customer satisfaction; increased and more flexible marketing co-op funding for high-end partner campaigns and events; and customized enablement and engagement programs for its top partners.

“Our goal is to make it easier to do business with us, identify customer opportunities, and sell and support RES solutions,” Brush said. “With RES being a 100 percent channel sales model, the partners play an invaluable role for our success. The new partner-first partner program delivers more options and flexibility so together we can accelerate our growth by expanding our solutions and services with existing customers and penetrate emerging markets.”

RES has 225 partners in the Americas. Its partners are “technology solutions providers specializing in virtualization, modernization and security,” he said. They share a “common vision with RES on helping IT improve the experience and productivity of their customers (the workforce),” he said.

“As a consultancy partner, we often act as trusted advisor for our customers,” said Bob Weber, owner and chief technology officer of IT-Value. “The partner-first strategy is a huge compliment to all partners. It proves that RES recognizes companies of all sizes. With the new partner program, we can truly stand out and challenge our customers even more to maximize their IT benefits.”