Siemplify Expands Security Reach With New Partner Program

**Editor’s Note: Click here for a list of July’s important channel-program changes you should know.**

Siemplify is launching its Nucleus Channel Partner Program to sell more of its ThreatNexus security operations platform by making it available to partners and their customers nationally.

As part of the launch, Siemplify also announced multiple partnerships with security channel partners, including INNO4, SeeGee Technologies, RKON and Gotham Technology Group.

Ryan Snell, Siemplify’s vice president of sales for North America, tells Channel Partners that growing a formalized channel partner program was always central to his company’s plan once its sales process became packaged, repeatable and scalable.

“ThreatNexus is a platform interacting with the entire security fabric, and while relatively easy to install and configure, there are myriad aspects of the Siemplify ecosystem that make the customer-engagement process ripe for partnering, leveraging the diverse resources and expertise of our partners to scale faster in a mutually beneficial way,” he said.

Siemplify currently is supporting 10 “carefully pre-selected channel partners” in the program with dozens more in various stages of mutual evaluation, Snell said. These organizations range from having a major metropolitan area to a national focus, and cover all industries and segments, including federal, he added.{ad}

“Our partners have a strong security background, a reliable customer base, and have the resources and experience to formalize security professional services around the ThreatNexus platform,” he said.

The simplicity of the new program is its strength, Snell said.

“While the sales process and surrounding service opportunities are well defined, we remain hands-on during initial customer engagements while ramping up the partner skill set,” he said. “There is no cost for technical certification, partner efforts are protected via deal registration, and marketing development funds are available both pre- and post-sales. In addition to the technical programs, complete sales and marketing playbooks and templates are ready to use with everything from industry and solution plays to audience talk tracks.”

The biggest obstacle facing the security channel is the “security detection tool fatigue” that has reached “bubble” status with customers, Snell said.

“With ThreatNexus, the channel is offering an actionable platform to operationalize the output of all of these tools and investments, not only helping to realize the expected return on investment of previous and existing projects, but identifying future projects and value investments as well, all surrounded by an enormous service opportunity,” he said.

“We’ve chosen to partner with Siemplify because the ThreatNexus platform delivers a comprehensive end-to-end security solution that enterprises have been craving,” said Bill Frank, INNO4’s vice president of security services. “We believe Siemplify provides a crucial capability that inherently changes the way enterprises perform incident response.”