Spikes Security Debuts Channel Program For Malware Isolation System

**Editor’s Note: Click here for a list of January’s important channel-program changes you should know.**

Spikes Security is targeting the channel with a malware prevention system it says is “totally unique.”

The network security company announced this week the TRANSFORM channel program, which will give resellers access to the Isla Malware Isolation System.

Spikes Chief Marketing Officer Franklyn Jones says the new program has ambitious goals.

“The goal here is to literally transform the way people think about network security and to try to get them to realize that detection technologies have reached their limit and it’s time to think about a new, innovative way to ultimately solve the web malware problem,” Jones told Channel Partners.

He said Isla is different from the other technologies that combat Web malware. That’s because the traditional ones rely on detection to eliminate the threat.

“Those technologies are ultimately limited in their effectiveness,” he said. “At best, they might identify correctly and block 95-96 percent of the bad Web content coming into the network.”

Isla’s isolation technology sets up an appliance outside of a network and processes Web content outside of the network. The appliance delivers the content into the network in a new format in a way that “blocks 100 percent of malware,” Jones said.{ad}

Spikes’ stated goal is a singular one: to eliminate all web malware that enters through browsers.

“We’re not trying to boil the ocean,” Jones said.

There are couple reasons why they’ve chosen that goal. First, Jones says such a problem has never been solved before. Second, it’s “the No. 1 attack sector used by cybercriminals to gain access to internal networks.”

“Our view is, if you can solve that problem, you solve the biggest network-security problem companies face,” he said.

The channel program has categories for gold and silver partners. Spikes hopes a select number of solution providers will sign on to educate their end-users on the need for this technology.

“The goal here is not to …

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… sign up dozens and dozens of resellers. We’re actually looking to work more closely with a smaller group – perhaps 10 or 12 to start – and work with them very collaboratively and empower them and help them be successful in talking to their own customers and educating them on the need for this innovative technology as a way to solve this problem,” he said.

Attributes he uses to describe the partner profile: risk-taker, forward-looking, trusted advisor, among others.

“They want go in to their customers and tell them, ‘Here is new technology that you’ve never seen before, but you need to take a look at it because it will solve this No. 1 problem for you,’” he said.

Jones offered a key insight about what one of the program’s partners might look like. Smaller boutique resellers are often most likely to embrace new technologies, he said.

“That’s the case because the smaller boutique resellers often have a more personal, trusted working relationship with their customers, and they can often be in a position to advise customers on new innovations like this,” he said.

The isolation system has taken two to three years to be ready for “primetime,” and now the time has come, Jones said.

“We’ve been selling it direct for six months and have done well, and now we’re ready to extend the reach and extend the coverage by working with a select number of resellers across the U.S,” he said.