VMware AirWatch, BlackBerry/Good Technology Top Global EMM Market

The global enterprise mobility management (EMM) market will reach $2.2 billion by 2022, with VMware Airwatch and BlackBerry/Good Technology leading the growth, and MobileIron, Citrix and Microsoft gaining strength.

That’s according to a new report by Strategy Analytics. The market will reach $1.8 billion this year. Mobile security and growth in BYOD are primary drivers behind EMM adoption.

EMM platforms are evolving from tactical device management tools to broader unified end-user computing management (UEM) platforms, crossing mobile devices, apps and data, as well as traditional computing platforms such as laptops and PCs. As mobility grows in the enterprise, EMM offerings will become centralized control points for how employees and devices connect to enterprise data and IT resources, according to the report.

“EMM solutions are an important component of a European General Data Protection Regulation (GDPR)-compliant security program,” said Andrew Brown, executive director of enterprise research at Strategy Analytics. “An enterprise that does not use EMM effectively may find it challenging to justify to authorities why it did not (implement) technical measures to mitigate the risk of data loss in cases of a breach, especially when … GDPR legislation will go live in May 2018.”

VMware AirWatch and BlackBerry/Good Technology lead the market with 19 percent and 18 percent share respectively. Other vendors that saw strong growth in 2016 included MobileIron, Citrix and Microsoft.

The market now is more competitive than ever before with SAP, IBM, SOTI, Sophos and Symantec “fighting fiercely” to grab market share, according to the report. Continued consolidation is expected to take place among vendors.